Trade Tips: 7 Ways to Make a Memorable Impression

Helpful hints for public relations and marketing professionals

By Shannon R. Mouton

Networking is about making a memorable impression.

You may not get a second chance to make a first impression, but you will

get hundreds of chances to make memorable impressions.

Memorable Impressions

These six practices will help you make a memorable impression.

Memorable Impressions

Be present 1

Focus on who is speaking and what is being said

Look people in the eye2

Eye contact is one of the most genuine, universal forms of communication

Listen and repeat 3

Repetition during conversation signifies that the message has been heard

Ask questions4

Questions should always be relevant, thoughtful and insightful

Show acknowledgment  5

Say the person’s name and organization name at least three times during the conversation

Be memorable  6

Before you hand over your business card, write something on the back to remind him/her of the conversation

Follow-up  7

Send a same day follow-up email. Not only will you be ahead of everyone else, you'll make a good impression and demonstrate your passion.

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the

beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international

organizations.

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