WHAT IS THE DIFFERENCE BETWEEN THEATRICAL AND THEATRE TRAILERS?

Teaser trailer

> A teaser trailer is a short version of a movie trailer that is designed to capture the interest of the audience, getting potential viewers excited about an upcoming film. Teasers trailers are typically released months in advance, sometimes as much as 18 months before the expected release date of the film, and they are used to build anticipation and curiosity about the films they advertise. These trailers can be seen before feature films in some movie theaters, and they are also released online and shown on television.

> Classically, a teaser trailer lasts between half a minute and a minute. It may include footage from the film, often in a rough stage since the film has not been completed, or it may use entirely new source material.

Teaser trailer

> Viewers are supposed to recognize the images, and understand that the date is the projected release date. This works best for iconic films and films in a series, as viewers become familiar with specific symbols. A classic example of this type would be a promotion of a Batman film that flashed the famous bat symbol on the screen, followed by a date.

> From a marketing perspective, the teaser is a brilliant tool. The brief advertisement is usually not terribly costly to make or expensive to air on television, and it can suck viewers in, getting people hyped up about a movie months before it is released. These trailers are often used to promote big budget films, with the goal of getting a return on the investment as quickly as possible, and they are also used to increase fan interest in major series or or continuations of television shows.

Teaser trailer example

Theatrical trailer

> A theatrical trailer is a complete contrast to a teaser trailer, in the fact that they normally last about two and a half minutes, which is mainly due to the fact that the film is usually in its last days of editing, and so therefore the producers have a lot more material to work with.

> They are shown a lot closer to the release date, and contain a lot more footage to the movie than the teaser trailers. The theatrical trailer is a lot more heavily edited, and usually includes things such as voice over's and inter titles; all things which a teaser trailer does not include. Theatrical trailers have many differeny compostions of sounds, which all differ depending on the mood and the scene, which does not happen with teaer trailers, which normally have only one piece of sound.

Theatrical trailer example