+

Teens Trading Trendy Attire

+Our Team

Carly, Founder Kasey, Social Media Expert

Sid, Chief Revenue Officer

Lauren, Digital Design Coordinator

Our Solution

We’ve created a website that makes trading clothes easy, accessible, and fun!

With Trendy Trade, teenage girls are able to: Connect with other users

who have similar tastes Affordably keep up with

trends

“Sharing Economy”

+TAM SAM SOM

TAM: 156 million women in the US$3.7 billion

SAM: 109 million females who buy clothes online$2.6 billion

SOM: 4.2 million females, aged 14-18, who buy apparel online $100 million

+Revenue Stream

Based on our data, charge users a $2 monthly fee

Future sources of revenue may include:AdvertisingCharge per transaction

Go to Market Strategy

Phase 1:• Hawken Clothes Swap• Alpha Website• 200+ Interviews • Facebook Promotion• Launchrock Splashpage• 400 twitter followers• One completed site trade

Phase 2:• Advertise through

GoogleAdWords, Twitter and Facebook

• Improve technology of website (add more features)

Phase 3:• Gain key partners • Continue to

market towards teenage girls

Company Online Help Chat

Clothing Only

Users Ship on their own

Monthly subscription

Broker vs. Reseller

Use of Currency

Trendy Trade

BROKER

Swap Style BROKER

Dig ‘n’ Swap

BROKER

99 Dresses BROKER

Rehash BROKER

Twice RESELLER

Thread Flip RESELLER

threadUP RESELLER

+The Ask: $20,000

+The Right Move at the Right Time

“A global trend to make sharing something far more economically significant than a primitive behavior taught in preschool, spawned by a confluence of the economic crisis, environmental concerns, and the maturation of the social web, an entirely new generation of businesses is popping up. They enable the sharing of cars, clothes, couches, apartments, tools, meals, and even skills”.

- Danielle Sacks

Thank you!

+Risks

Users won’t actually ship their items

Don’t like what you get

Getting people with same styles, interests, etc. together

Returns

Require both parties to send “Delivery Confirmation” receipts. Person who did not ship items will have account deactivated. Other user will be reimbursed

Can donate, or re-upload

Niche market

Prior to transaction, users decide to trade “with or without returns”

Problem Solution

High school femalesAges 14-18Shop Online

Dress like this

Profile

• High school student

• 16 years old• Pays for some of

her own clothes• Online shopper

Pain

•Pressure to keep up with trends

•Does not have budget to constantly update wardrobe•Has old clothes

Gain

• Access to trading network

• Can keep up with trends

• Saves money• Environmentally

conscious• Closet space

Taylor

+

+

+Splash Page Resultsafter 1 week

Page Views Sign Ups Shares0

50

100

150

200

250

300252

386

trendytrade.launchrock.co