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Advice and guidance for researchers who want to start using Twitter - latest version uploaded 29 April 2015.
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Twitter for Researchers
D R H E L E N D I X O N
@ S O C I A L M E D I A Q U B
TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Introductions
TWITTER FOR RESEARCHERS BY DR HELEN DIXON
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What we will look at
What is Twitter? Using Twitter as a Researcher Interacting on Twitter Searching Lists General Advice Twitter Analytics and Management Tools
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
What is Twitter?
Twitter Statistic DataActive Twitter users 289 millionNew Twitter users signing up everyday 135 thousandAverage Tweets per day 58 millionTwitter search engine queries per day 2.1 billionUsers who don’t Tweet but view Tweets 40%
Source: http://www.statisticbrain.com/twitter-statistics/March 2015
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
What is Twitter?
A continually expanding
global database that
can be accessed by
anyone, anywhere
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Why use Twitter?
Learn Connect Share
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Twitter terminology Tweet – 140 character message Retweet (RT) – sharing someone else’s tweet Modified tweet (MT) – a retweet that you have altered slightly
Direct message (DM) – personal message to a follower
Feed – stream of tweets made by others that you follow that appear on your homepage
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Twitter terminology Handle – your username e.g. SocialMediaQUB Mention – reference to another user in a tweet e.g. @ITQUB
Hashtag (#) – a topic for a tweet that can be used to search for tweets or follow a conversation e.g. #QUBGrad
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Queen’s on Twitter
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How can you use Twitter as a researcher?
Digital Researcher
Networking
Professional Development
ConferencesKnowledge Transfer
Research
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Using Twitter for networking
Interact with other academics
Identify research partners and establish relationships
Peer review and feedback
Collaborate on projects
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Using Twitter for professional development
Keep informed of research developments
Raise own profile
Develop digital literacy skills
Explore new methodologies
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Using Twitter at conferences
Engage with other participants
Provide feedback
Explore topic in more detail
Virtually attend
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Using Twitter for knowledge transfer
Communicate expertise
Promote publications
Direct traffic to website/blog
Increase visibility and impact
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Using Twitter for research
Create a poll e.g. Pollowers.com
Keep up-to-date e.g. Twilert.com
Have a Twitter chat using hashtags
Ask the experts
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Twitter as a research tool
Analyse events/social processes as they happen
Document the spread of ideas, patterns of behaviour or even diseases
Can provide insights into how people think◦ Evidence of beliefs and attitudes
Can provide explanations for behaviour◦ Real-time rather than retrospectively
Crowdsourcing or ‘citizen science’◦ Help to gather or analyse data
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What Twitter can reveal University of Rochester in New York used Twitter to follow the spread of flu virus in New York City and predict when users would fall ill
Georgia Institute of Technology in Atlanta tracked the evolution of words – where they originated and how they spread geographically
A sentiment analysis run by Northeastern University in Boston measured public tweets using a psychological word-rating system to identify happy or sad tweets. ◦ Happiness peaks each Sunday morning, then dives to an all-week low on
Thursday evening
http://www.newscientist.com/article/dn24544-five-fascinating-things-revealed-by-twitter-data.html#.Uoo2YtLwlBl
http://digimind.com/blog/best-practices/innovative-uses-of-social-media-data/
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Getting Started
Need an email address Choose a Twitter handle
◦ Your name will also appear beside your handle Add some profile information
◦ Include disclaimer if necessary!◦ Can include link to website/other profile
Don’t be an egghead!
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Home – Tweets from accounts you follow
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Notifications – mentions, retweets, follows
Check your Notifications tab regularly so that you can respond quickly to any mentions
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Your profile page
Click on your name to go to
your profile pageClick here
to edit your
profile
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Tell people who you are/what you’ll be Tweeting about – can include a link to another profile/website
Editing your profile
Use your profile information to encourage people to follow you!
1500x500 pixels
400x400 pixels
160 characters
JPG, GIF, or PNG
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Editing your settings
Click on your profile image to edit your settings
You can change your email address, request your archive or deactivate your account from here
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Security
Go to the Security and privacy tab to add login verification or to require personal information before you can reset your password
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PrivacyYou can also use the Security and privacy tab to:
• Allow others to tag you in photos
• Make your account private
• Add a location to your Tweets
• Allow others to find you by email address
• Allow others to add you to a team
• Receive Direct Messages (DMs) from users you do not follow
Remember to save your changes!
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Other settings
Change your password
Select the types of emails you wish to receive
Unmute/unblock accounts
Change the design of your profile
Control which 3rd party apps have access to your account
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Who to follow
Twitter will suggest accounts to follow based on who you follow and the accounts that they follow
When you click the Follow button you will immediately start following that user – you don’t need to be accepted except for Private accounts
Use the Refresh and View all links for more suggestions
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Following tips! Find out who other researchers in your area follow You don’t have to follow every user who follows you
Before following someone, check to see what they tweet about and when they last tweeted
Will following this person reflect positively on you? Remember, it’s who you follow not who follows you that is important!
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Viewing someone else’s profile
Click on a user name to go to their Profile summary
Click here to view the full Profile
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Queen’s research centres on Twitter
BEER – Biological Excellence, Experimentation and Research @QUB_BEER
Centre for Biomedical Sciences Education @QueensBiomed
Centre for Children’s Rights @ChildRightsQUB
Centre for Data Digitisation and Analysis @CDDA_QUB
Centre for Public Health @CPH_QUB
CXNI (Creative Exchange NI) @CX_NI
Institute for Collaborative Research in the Humanities @QUB_Humanities
Institute for the Study of Conflict Transformation and Social Justice @ISCTSJ
Institute of Child Care Research @ICCR2
NICOLA @NICOLA_QUB
Sonic Arts Research Centre @SARC
TASTER Project @TasterProject
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Queen’s support services on Twitter
A Bite of Queen’s @BiteOfQueens
Green at Queen’s @greenatqueens
IT Facilities at Queen’s @ITQUB
IT Training at Queen’s @ITTrainAtQUB
KTP and Business Networks @KTPatQUB
Language Centre @QUBLangCent
Library @LibraryatQUB
Mind Your Mood @QUBMindYourMood
Postgraduate Student Centre @pgvoice1
Research Development @QUBResDev
Sir Bernard Crossland Lecture @SBCLecture
Social Media Support @SocialMediaQUB
Student Services @QUBStudents
For more Queen’s Twitter accounts, visit the Social Media Directory at
http://go.qub.ac.uk/smd
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Who’s following you?Click Followers to view your followers
Can mute, block or report followers
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Sending a Tweet Click Tweet button in top right corner 140 characters – can include up to 3 photos, a media clip or URLs
Messages appear in your followers’ news feed Will also appear on your profile page Can be deleted – but may be too late! Remember anything you post will be public and searchable!
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Tagging others in photos
Tweets including images tend to get more engagement
You can add up to 4 images to a Tweet
You can tag users in photosThe Tweet will appear in the user’s Notifications
Photo tagging options are in Security and Privacy settings
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View summaryTweets containing links may have a View summary option
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View photo/media
Alternatively, there may be a View photo or View media option
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
View conversation
If the Tweet is part of a conversation, use View conversation to view the other Tweets
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TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Retweets Click Retweet to share a Tweet with your followers
If you want, you can add a comment to your retweetYour comment will appear above the retweet
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Retweeting tips Check the content of links before retweeting!
If you retweet from someone you follow it will be visible in your Profile
If you retweet from someone you do not follow it will be visible in your Home and Profile
Original sender will be notified that you have retweeted their message
Can turn off retweets from a user
To undo a retweet, go to your profile and click the Retweet icon
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Favorites
Used to bookmark or show endorsement
User will be notified that you have favorited their Tweet
Can view Favorites on your profile
Can Undo Favorite by clicking on Favorite icon (star)
Click Favorite icon to add a Tweet to your favorites
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Replies Click Reply Reply box will open with sender’s handle at start of message
Sender will be notified that you have replied◦ Appears in sender’s news
feed and mentions folder
Will appear in news feed of anyone who follows both you and original sender
Visible on your profile page
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Other options Click More to
◦ Share via Direct Message
◦ Copy link to Tweet◦ Embed Tweet◦ Report Tweet
TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Mentions Include user’s Twitter handle anywhere in message
User will be notified that you have mentioned them Will appear in news feed of anyone who follows you Can make a reply a mention by inserting any character before @
Good way of getting a user’s attention!
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Direct Messages
Click Messages to send a direct (private) message to selected users
Use Security and privacy tab in your settings to receive DMs from people you don’t follow
#Hashtags
Don’t be #annoying by #spamming your #tweets with #hashtags
Choose hashtags with care! #nowthatchersdead
Any word in a Tweet preceded by #
Used to mark keywords or categorise Tweets
◦ E.g. #FollowFriday or #FF
Can occur anywhere in a Tweet Twitter may suggest common hashtags Click on a hashtag to view other Tweets marked with that keyword
Can be used to follow events or hold webchats
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Trends Popular current topics or hashtags
Based on who you follow and your location
Click trend to view Tweets Click Change to view trends for a specific location
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Searching You can search all public Tweets on Twitter
Use a hashtag, user handle or key word for your search term
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Select what to view in the search results
You can view results only from people you follow or who are near you
Click Save to save your search
Search results
Recent and saved searches will appear when you next click in the Search box
Advanced Search
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Advanced searching Or try entering these directly in the search box:
from:LibraryatQUB
to:itqub
graduation near:belfast
“mcclay library” :)
“mcclay library” :(
QUB research until:2015-03-31
Naughton Gallery since:2015-02-01
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“With 225 million users issuing half a billion tweets per day, Twitter represents the richest dataset to hit academia….well, maybe ever—a virtual Petri dish of real-time data, attractive to scholars of all disciplines, for studies of all sorts.”Erika Fry
http://fortune.com/2014/08/22/contagion-justin-bieber-data-scientists-twitter/
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What are Lists? Can be used to filter news feed Quickly view all tweets by members
Create your own lists or subscribe to another user’s public list
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Creating a List
Create lists to categorise Twitter accounts
Can be public or private
Lists can be embedded into websites or blogs
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Adding members to a List Don’t need to follow user first
User will be notified when you add them to a list
You will be notified if a user subscribes to your list
Can’t add yourself or a blocked user
Remove yourself from a list by blocking creator
Go to the user’s profile and click here
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Subscribing to a List
Go to the profile of the user Click Lists Choose the list you want tosubscribe to
Click Subscribe You can view Tweets, List members or List subscribers
Don’t need to follow individual users
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Use TweetDeck to ‘listen’
Add a new column to follow your search term
Use TweetDeck to manage multiple accounts and follow search terms, hashtags, users and lists
Choose options to tailor your search
Beginners’ guide to TweetDeck
Useful link
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Taking part in Tweet chats
Use TweetDeck or other apps such as Tweetchat or Twubs to follow the discussion
Tweet chats are a great way to find out information and network with others
https://blog.bufferapp.com/twitter-chat-101
Useful link
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Interacting at events
Use event hashtags or profiles to interact with speakers and other participants or to follow remotely
Useful links
Amplifying your event using social media
Tips on using Twitter for conferences and events
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Use Twitter to share
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Links to online resources
Information about events
Links to surveys
Infographics Images and video clips
References to publications
Research findings Your expertise Your
experiences
TWITTER FOR RESEARCHERS BY DR HELEN DIXON
Tweeting Tips! Be conversational – avoid jargon and formality Encourage interaction and interact with others
◦ Use tags and mentions
Use links/images/videos where possible Try to remain professional and positive (even if provoked!)
Be careful about copyright/intellectual property Always check links before retweeting!
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How to get Retweets
Ask followers to retweet◦ Please Retweet (51%), Please RT(39%), neither
(12%) Leave room for RT & message
◦ 71-100 characters is best Include URLs (21.4%) Include a hashtag (20.8%) Tweet between 12pm and 2pm on a Friday
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How to get suspended!
Aggressive following/unfollowing Repeatedly posting duplicate content or Tweets Posting similar messages over multiple accounts (spamming)
Large number of unsolicited replies/@mentions Using bots or posting malware
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What to do if it all goes wrong! If the post was made from a University account, consult your line manager/supervisor immediately
If you made an error, post a correction as soon as possible If the Tweet is libellous, delete it straight away Post an apology if appropriate
Don’t debate – move on! @So
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Ethical issues
Consent to collect data Failing to reveal true identity in order to gain access Searchable nature of social media sites makes it difficult to anonymise data Risks to participants Publicising unfinished research
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Digital professionalism
TWITTER FOR RESEARCHERS BY DR HELEN DIXON
• about the impact on you, the University, funding bodies and othersTHINK
• sharing, make sure that the information is correct and that you have permissionBEFORE
• are responsible for anything you publish onlineYOU
• content that will add value and enhance your reputationPOST
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Social media guide & policy
Useful link
KEEP CALM
REPORT, BLOCK AND
CARRY ON
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Twitter Analytics
Learn more about your Tweet activity and how your audience engages with you
https://analytics.twitter.com/
Further information https://support.twitter.com/ http://www.scoop.it/t/social-media-for-researchers
http://go.qub.ac.uk/socialmedia Follow @SocialMediaQUB Like us at www.facebook.com/SocialMediaQUB Email [email protected]
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Comments or
questions@SocialMediaQUB
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