Embed Size (px)
Citation preview
1
4 - TYPOGRAPHY AND
MEDIA
2
WORDS ARE WONDERFUL
“ We speak with words And we listen with words. We write with words And we read words. And we think with words ”
Anonymous
3
WORDS ARE TOOLS
“ Words are tools which we use to communicate with each other. We use them to talk, discuss, argue, agree, describe, plan, organize, remember, sing, imagine and do all manner of things to help us live and thrive ”
Anonymous
4
WORDS ARE JEWELS
“ Choose the right words so they become glittering jewels. They are pleasure to listen to and read. Everybody wants to know what they are about. ”
Anonymous
5
1. Refers to design or selection of letter forms to be organized into words, sentences and printed on a page
2. Letters of the alphabets make up written and printed words
3. With thousands of typefaces around, where do we start … size, type, colour, shape .. ?
WHAT IS TYPOGRAPHY ?
6
“ Typography involves the creation of illusionary images. Letters make up words which build into sentences, which in turn build into paragraphs that we perceive as masses of tonal value. That same mass can change appearance when printed with different type face .. ”
Alan Peckolick Designing with type and colour, 1989
“ TYPE AND SHAPE CAN TALK ”
7
“ Typography involves the creation of i l lusionary images . Letters make up words which build into sentences, which in turn build into paragraphs that we perceive as masses of tonal value. That same mass can change appearance when printed with different type face . . ”
Alan Peckolick Designing with type and colour, 1989
“ TYPE AND SHAPE CAN TALK ”
8
3 main categories of typefaces
1. Typefaces are designed to convey specific meanings or messages
2. Use only 3 different types of letters in a visual
3. Generally, typefaces can be grouped into 3 main categories :-
• Serifs• Sans serifs • Scr ip t s
TYPOGRAPHY FOR VISUALS
9
SERIFS
1. Typefaces with “ feet ”. 2. Examples : Times New Roman,
C larendon3. Serif typefaces are used for typing
texts in notes, test papers, newspapers or books
TYPOGRAPHY FOR VISUALS
10
11
12
13
Serifs are letters for printing textbooks, notes, test papers, brochures, leaflets, pamphlets, magazines, newspapers
14
SANS SERIF
1. Typefaces without serifs 2.Facilitate reading and comprehension
as they are easy to read and print 3. Many variations – Bold, Medium, light,
italics. 4. Examples : Arial, Helvetica, Avant Garde 5. Used in visuals which need to be projected
( slides, videos, transparencies, LCD & Computers or filmstrips )
TYPOGRAPHY FOR VISUALS
15
16
Sans Serifs are for all projected media ( LCD & Computer, OHP, Slides, Film Strips, Videos, CD - ROMS ), Sign Boards, Posters, Advertising media
17
Scripts
1. Flowery typefaces for special occasions
2. Not to be used for large areas of text to be read or in visuals which need to be projected
TYPOGRAPHY FOR VISUALS
18
19
20
Scripts are for Specials Occasions
21
“ TYPE AND SHAPE CAN TALK ”
1.Designing one’s own letters to feature specifically a message that needs to be conveyed to our pupils
2.Modify existing typefaces to uniquely convey words and their meanings
3.For example : fine, small, medium, large, very large4.Typefaces could be expanded, condensed,
repeated, mirrored, reversed, scaled, fracturedor spun
5.“ WordArt ” has special designs or formats ready for use
22
“ TYPE AND SHAPE CAN TALK ”
1.Special effects – using patterns, chromes, tones, shades to fill in letters to convey meanings of words or phrases
2.Contributes to good legibility and emphasis but do not reproduce well when printed repeatedly
3.Letterings on textured and half tone surfaces are also difficult to read and print
23
TONE / TEXTURED SURFACES
DON’T USE TONED, TEXTURED OR SHADED BACKGROUNDS
DON’T USE TONED, TEXTURED OR SHADED BACKGROUNDS
DON’T USE TONED, TEXTURED OR SHADED BACKGROUNDS
24
“ TYPE AND SHAPE CAN TALK ”
25
“ TYPE AND SHAPE CAN TALK ”
26
“ TYPE AND SHAPE CAN TALK ”
27
“ TYPE AND SHAPE CAN TALK ”
28
“ TYPE AND SHAPE CAN TALK ”
29
“ TYPE AND SHAPE CAN TALK ”
30
“ TYPE AND SHAPE CAN TALK ”
31
“ TYPE AND SHAPE CAN TALK ”
32
“ TYPE AND SHAPE CAN TALK ”
33
“ TYPE AND SHAPE CAN TALK ”
34
“ TYPE AND SHAPE CAN TALK ”
35
“ TYPE AND SHAPE CAN TALK ”
36
“ TYPE AND SHAPE CAN TALK ”
37
“ TYPE AND SHAPE CAN TALK ”
38
“ TYPE AND SHAPE CAN TALK ”
39
“ TYPE AND SHAPE CAN TALK ”
40
“ TYPE AND SHAPE CAN TALK ”
41
“ TYPE AND SHAPE CAN TALK ”
42
“ TYPE AND SHAPE CAN TALK ”
43
“ TYPE AND SHAPE CAN TALK ”
44
“ TYPE AND SHAPE CAN TALK ”
45
“ TYPE AND SHAPE CAN TALK ”
46
“ TYPE AND SHAPE CAN TALK ”
47
“ TYPE AND SHAPE CAN TALK ”
48
“ TYPE AND SHAPE CAN TALK ”
• Typefaces give more impact if used with different kinds of shapes
49
“ TYPE AND SHAPE CAN TALK ”
50
“ TYPE AND SHAPE CAN TALK ”
51
“ TYPE AND SHAPE CAN TALK ”
52
“ TYPE AND SHAPE CAN TALK ”
53
THEGREAT WHITE
LIE
“ TYPE AND SHAPE CAN TALK ”
54
“ TYPE AND SHAPE CAN TALK ”
55
“ TYPE AND SHAPE CAN TALK ”
56
“ TYPE AND SHAPE CAN TALK ”
57
“ TYPE AND SHAPE CAN TALK ”
58
“ TYPE AND SHAPE CAN TALK ”
59
“ TYPE AND SHAPE CAN TALK ”
60
“ TYPE AND SHAPE CAN TALK ”
61
“ TYPE AND SHAPE CAN TALK ”
62
“ TYPE AND SHAPE CAN TALK ”
63
“ TYPE AND SHAPE CAN TALK ”
64
“ TYPE AND SHAPE CAN TALK ”
65
“ TYPE AND SHAPE CAN TALK ”
66
“ TYPE AND SHAPE CAN TALK ”
67
“ TYPE AND SHAPE CAN TALK ”
68
“ TYPE AND SHAPE CAN TALK ”
