Name: Andy PattersonCandidate Number: 4113Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Video Interview

Witness Statement• This is the witness statement that was used to

connote the strengths and weaknesses of my pitch.• One of the strengths mentioned was a statement

made on “passing the torch” from Q to my magazine. However I was also asked to make a variety of changes, including the design of the front cover for future issues, adding the profit made out of the magazine and placing my masthead on every slide.

Original Prezi Edited Prezi

Video Interview• The idea of the interview was to have feedback from the

publisher (Mr Crafts).• I wrote down ten questions to ask the publisher what he

thought of my pitch; what the strengths were and how I could make improvements to it.

• Pictured at the bottom of this slide are the questions I asked Mr Crafts.

• The video of the interview can be viewed underneath this PowerPoint.

SurveyMonkey Feedback• This is the survey that I created on

SurveyMonkey to ask the publisher (Mr Crafts) about my pitch. Pictured is the SurveyMonkey questions that were sent out.

• The answers I got were split between the good points of my pitch such as the design of my front cover and DPS and the parts that needed changing such as including more slides like how future issues of the magazine would look.

SurveyMonkey Feedback• Question 1 – The feedback I received for question 1 was really positive and the publisher particularly liked my use of

alliteration within the masthead. He said that this makes the masthead more memorable which is important as I want my readers to be able to remember my magazine easily.

• Question 2 – The feedback for this question was also positive as he thought my front cover and DPS were well designed.

• Question 3 – Unfortunately the publisher found my production plan and budget to be very unrealistic, therefore this is something that I will need to improve.

• Question 4 – The publisher thought my presentation went well overall however there were a few areas missing and this links to0 question 3. The job roles, salaries, distribution costs, sources of income, profit/loss breakdown and sales figures need to be covered in more detail. If I can improve on this, this will also make my budget more realistic.

• Question 5 – The publisher seemed to be pleased with the front cover, however he informed me that my DPS needed to be changed. The story on the DPS needed to be the main story from the front cover and so I intend to change this.

• Question 6 – Links to question 3.• Question 7 – There were a few items missing from the pre-production slides and so the publisher suggested I include

a finalised flat plan as well as more detail on the house style and colour scheme.• Question 8 – Link to questions 6 and 7.• Question 9 – The fact that the publisher stated that I should not make changes for future releases is really positive as

it suggests that he feels my magazine will be successful as it is.• Question 10 – Overall, the publisher found my pitch promising in places although he did highlight areas that needed

to be improved before he chose to invest in the magazine. I can therefore use the feedback from the previous questions to improve my pitch and hopefully encourage investment in the future.

Production Plan• Date of publication – the first thing to do is to set up a date of publication. • Managing the schedule – this is a really important step that you should not take for granted

when it comes to the production of a magazine.• Editorial and budgetary decision – the next step that is taken during the production process

of a magazine is the editorial decision.• Content Acquisition – the most important step because without content we can’t have the

magazine in the first place. Content therefore is the main piece.• Sub-editing – this focuses on one major thing, which is quality control.• Page Layout – in big publications, there is a special team responsible for page layouts called

the layout staff.• Proofreading – once the above stage has been completed, the next stage is the proofreading.• File emailed to printer – After the proofreading stage, the desktop publishing file of the

entire magazine is sent to the printer whose job will be to print the magazine.• Distribution – the printing company, having finished with the printing of the magazines, will

package them neatly and send them to a warehouse.• http://hosbeg.com/the-magazine-production-process/

Pitch Production Changes

• The masthead of my magazine was added onto every slide of my pitch.

• Advertising figures were added.• Job Roles were added.• A plan for the images were added.• The Brand Identity was added.• The profit figures were added.• The flat plan was updated to another column.• After changing my DPS, I added that in to reflect the front cover.• I added more details about the future issues of the magazine,

for example, how the front cover will appear.

Legal & Ethical Issues• “As free as the press may be in this country, there are still certain restrictions and

limitations that writers must keep firmly in mind. The most important of these, for your purposes, are the laws pertaining to libel, privacy and copyright. However, there are also some pertinent ethical restrictions not governed by law. Ethics are a personal, private matter to be decided by each writer according to the dictates of conscience, but publishing etiquette demands adherence to some basic ethical principles.” - http://www.zeepedia.com/read.php?legal_and_ethical_considerations_for_writers_libel_doctoring_quotes_feature_and_column_writing&b=74&c=44

• I am going to conform to these guidelines by only getting the writers to interview what is going on with the interviewee. However, they are not allowed to write about anything private about the subject in a magazine article for example who they are dating or any false information about the subject.

• Copyright – Copyright is a law that gives the owner of something such as a company logo the right to decide whether it can be used for something. On the front cover of my magazine, the logos for Facebook and Twitter are found in the barcode. I am not allowed to reference them in my magazine without copyrighting them to their rightful owners.

Legal & Ethical Issues Continued• IP – Intellectual property (IP) means that nobody can do something to for example a company logo

without permission from the owner. I will use this in my magazine to copyright anything that does not belong to Bauer Media such as the Facebook/Twitter logos on the front cover. I will trademark my magazine by choosing only original designs such as the Music 4 the Mind masthead. Then I will use an attorney to make my logo used only on Bauer-related media, never by other companies without permission. http://startups.co.uk/5-steps-to-trademark-your-logo/

• IPSO – The Independent Press Standards Organisation (IPSO) is a company that promotes the highest professional standards of journalism in the UK. I will use the Editor’s Code of Practice to reflect what other magazines are doing, regarding the times of technology. Through this, I will keep my magazine fresh and appealing to my audience. Accuracy applies to my magazine because it is required to keep up-to-date with its target audience regarding what is new in the music industry and what has happened recently. I want my target audience to know that Music 4 the Mind is always full of fresh exclusives to maintain sales. https://www.ipso.co.uk/IPSO/index.html

• ASA – The Advertising Standards Agency (ASA) is the UK’s independent regulator of advertising regulator for all branches of media. They take action against harmful or offensive advertising. I will use this to only advertise what will appeal to my target audience, for example, I have seen Q Magazine advertise Royal Blood’s debut album which is a rock album and my magazine’s genre is pop and rock music so that can be done. I will also make sure that there are no offensive-looking adverts in my magazine. http://www.asa.org.uk/?gclid=COPOr7C87sUCFTPKtAodqhoApA

Equipment Needed to Complete Each Stage

Equipment Needed to Complete Each Stage Continued

• This is all the equipment needed to complete each stage of producing the magazine in it’s entirety. The table shows the equipment needed to put together the magazine and make it look as professional as Q or Kerrang.

Personnel involved at each stage Personnel Job Role Salary

Edwin Mitchell Editor-in-Chief £22,000-£65,000

Bobby Parker Contributing Writer £18,000-£35,000

Tedric Fulmore Managing editor, Creative director

£22,000-£65,000

Darrell Luster Contributing Writer £18,000-£35,000

Angela Myers Watson Contributing Writer £18,000-£35,000

Joel Hopkins Advertising £660-£1,1155

Alex Penge Marketing Queries £15,000-£24,000

Costs Involved in Each Stage

• I have made an estimate of how much everything will cost when production of the magazine in progress.

Launch Date

• The launch date (November 5th) is the date the first issue of Music 4 the Mind comes out.

• Nothing special is planned in the UK on that day so nothing corresponds with the release, apart from Guy Fawkes’ Night.

Press Complaints Commission• The Press Complaints Commission is currently in a phase of transition; and it will soon

be replaced by a new structure of independent self-regulation for the newspaper and magazine industries. Following the recommendations Sir Brian Leveson made in his Report published in November 2012, the magazine and newspaper industries have been creating a new, self-regulatory body - the Independent Press Standards Organisation (IPSO), in accordance with the Leveson principles. It is expected that IPSO will commence operations in September 2014. Barring unforeseen circumstances, the PCC will therefore be closing down in September.

• In the meantime, the PCC will continue to deal with complaints from members of the public, which can be made in the normal way throughout the transition period. All complaints that are already being handled on the closing down of the PCC will be carried over to IPSO. The terms of the Editors' Code of Practice remain the same, and members of PCC staff are available at any time to offer advice, including on an emergency out-of-hours basis for concerns relating to harassment or attention from journalists and photographers.

• http://www.pcc.org.uk/about/index.html

Budget/Costs Involved

Calendar Events

• The launch date is November 5th but there are no huge events happening in the UK on that day apart from Guy Fawkes’ Night in which there will be fireworks.

• I have factored this in and issue 2 will revolve around Christmas and that is when shops are normally closed during that some days of the holiday.

• I have capitalized on this by launching Facebook/Twitter pages to get future readers interested in the magazine and start a fan base from these.

Conclusion

• This PowerPoint has focussed on how I have been able to use feedback gained to inform the development and planning of an original print-based media product, which is my magazine.

• What I have done is mentioned how I got feedback from the publisher, how I have made those changes to my Prezi and how I have created evidence for that feedback.

• I have also discussed what kind of equipment was used for each stage of those changes.