Contents PageSlide No.

Contents

3 Feedback - particular strengths

4 Feedback - suggested improvements

5 Survey Monkey

6 Q1. How prepared was the presenter?

7 Q2. Did you understand all of the information on the pitch?

8 Q3. Did you think there was any content missing from the presentation?

9 Q4. What were the biggest strength of the presentation?

10 Q5. What could have been done to improve the presentation?

11 Q6. Would you purchase a copy of Tune iN?

12 Photo of people answering my questionnaire

13 Conclusion about the results

Slide No.

Contents

14 Production Plans

15 Budget Summary

16 Legal/Ethical

17 IPSC – Independent Press Standards Commission

18 How to make a complaint through the IPSO

19 The Editors’ Code

20 Intellectual Property

21 Reflect on any adjustments based on the feedback

22 Front Cover (Before & After)

23 Double Page Spread (Before & After)

24 Calendar Events

25 Conclusion

Feedback - particular strengths

The particular strengths that I have received from my pitch is that I have produced a realistic growth breakdown, a very detailed budget summary, a comparison with the competitor (inspiration), the sales figured breakdown and lastly, comparison between my first drafts of my front cover and double page spread to my final front cover and double page spread. Moreover, through the breakdown of researching behind my masthead such as the purpose of why my magazine is called “Tune iN”, the layout of my presentation of how they are not crammed with information but very neatly and clear presented. Moreover, as an editor I have considered the feedback well and clearly demonstrated what I did to improve. Lastly, keeping that brand identity by linking it to my Twitter and Facebook pages and retains the magazine images.

Feedback - suggested improvements

The feedback for suggested improvement that I have received is that I need to source where I have found the information’s from such how much will it cost me to pay for my finance team, editorial team, journalists, reporters, advertising team, production manager and social media executive. Moreover, constructing an above and below the line marketing, for example, television, internet, radio and billboards (Above the Line Marketing) and direct mail marketing, door-to-door marketing, exterior location marketing and email marketing (Below the Line Marketing). Furthermore, avoid reading out from the board too much so make eye contact to whom I am presenting to such as my classmates and teacher. Lastly, rather than saying “I forgot to add it on”, say “I have not develop it yet”.

Q1. How prepared was the presenter?

As you can see from the results, all of them thought that I was “very prepared”. This connotes that I have produced a

presentation that has enough information for them to take on and this is very important because I want my audience to be

able to understand the purpose of pitching my new music magazine and also for them to help me compete with Mojo

magazine.

Q2. Did you understand all of the information on the pitch?

From the results, everyone seemed to understand all the information on the pitch. This connotes that I have covered most of them especially the key areas such as

the budget summary, profit/loss breakdown etc.

Q3. Did you think there was any content missing from the presentation?

50% that answered this question says “No” and the other 50% says I have. I have placed a comment box so I will be able to know what information that I have missed and they are:

• Source where you obtained your financials (costs etc.) from and terminology such as 'Push' and 'Pull' marketing, 'Above the Line' Marketing and 'Below the Line' Marketing

• More detail on the marketing strategies & the justification behind the marketing strategies • I think defining how Tune In was going to establish what music is popular for the next issue should've been

explained during the presentation• Everything was there however some more detail for the promotion maybe above and below the line promotion

could have improved it

This connote that I have missed 4 information into my pitch but I will justify this in furthermore detail in the next few slides.

Q4. What were the biggest strength of the presentation?

The results that I have received from this question helps me the biggest strength of my presentation such

as the comparison with my competitors and a very impressive summary of the future issues and what the magazine will cover. Also my social media marketing

looked really “impressive”.

Q5. What could have been done to improve the presentation?

For the improvements that I could have done for my presentation is to avoid phrases like "I forgot to add it in" and avoid reading information from the board too much. Moreover, more detail on demographics & spending power. This connotes that I have gone too quick with some of the slides that some of them was not able to read and take it in and also going in more

detail with some of them such as the promotion of the magazine.

Q6. Would you purchase a copy of Tune iN?

With this question, I have ask them whether they would purchase a copy of Tune iN and 25 % says “yes”, 12.50% says “no” and 62.50% says “maybe”. This connotes that my magazine does not appeal to most of them and I see this as a positive note to may be aim higher such as the target audience and also this demonstrate their interest

with music.

Photo of people answering my questionnaire

Conclusion about the results

In conclusion about the results, I have acted with the feedback that I have received such as the information that I have missed such as more detail for the promotion maybe above and below the line promotion could have improved and more detail on the marketing strategies & the justification behind the marketing strategies.

Production Plans• Release date: Monday 1st December• Beginning of production date: Monday 3rd

November

The adjustments or changes that I had to make based on the feedback that was given is that I have to stick to the production plans; also making quick decisions on what shot type that is going to be used, who is going to be the cover star, contacting the cover star, what layout suits the next ‘Tune iN’ issue.

Budget SummaryJob roles Salaries

Finance team £25,000

Editorial team £15,000

Journalists £15,000

Reporters £24,170

Advertising team £25,000

Production manager £35,000

Social media executive £22,000

Total £161,000

Start up costs: £140,000Start up expenses to fund – £80,000Start up assets to fund – £60,000 Total: £140,000

Marketing costs:Adverts: £795 per dayFestivals: £25 per thousand leafletsFacebook: 0.15p per click

http://www.prospects.ac.uk/magazine_journalist_salary.htmhttp://www.blurb.co.uk/pricing-calculator

Printing/publishing costs:Magazines: 10,000 / 2 = 5,000Pages: 24 / 2 = 12 x 4 = 48Cost: 1,149 / 2 = 574.5 x 4 = £2,298

Distribution costs:(£45 per thousand)45 x 5 = £225

Promotion at music festivals:Leaflets

Income: AdvertisingSubscriptions Profit from sales

Legal/Ethical

HSE (Health & Safety Executive)Source: http://www.hse.gov.uk/printing/index.htm

The HSE provides risk management and risk assessment. Every work place has to have a risk assessment in place on how to deal with potential risks and perform work tasks safely. It is important that every employee is aware of potential risks and how to deal with them if they do occur.

PCCSource: http://www.pcc.org.uk

From looking at the editors code of press complaints commission the standards that my magazine need to reach to be fair and not break any rules of publishing.The benchmark within the editors code is to never upset the public by publishing appropriate content. It is also to publish fair and suitable content with in the magazine.

IPSOSource: https://www.ipso.co.uk/IPSO/

To make a complaint to IPSO you either call them or write an email to report inappropriate content.

Copyright Laws within Print MediaSource: http://www.bauerlegal.co.uk/website-terms.html

With the Intellectual Property Rights their content is protected by applicable copyrights, trademark rights, database rights and other proprietary rights. This means that their Terms of Use does not give us the right or licence to use the Content except as expressly provided in these Terms of Use.

What is the IPSO?IPSO is the independent regulator of the newspaper and magazine industry. IPSO promote and uphold the highest professional standards of journalism in the UK, and to support members of the public in seeking redress where they believe that the Editors' Code of Practice has been breached. What can readers complain about?IPSO can deal with complaints from readers from both printed or online content such as;• Print and digital articles,• Print and digital images , which also includes videos,• Audio found on both magazine and newspaper websites,• Letters which fellow readers have sent to a magazine or newspaperWhat can the IPSO not deal with?However, IPSO cannot deal with TV and Radio who are dealt by Ofcom, advertising, books, content that is not featured in magazines or newspapers etc.What can readers complain about within Tune iN magazine?Within my magazine, readers can complain inappropriate visual images, the use of language such as swearing depending on what it is. Lastly, finding certain facts offensive, for example, ethnicity, stereotypes etc.

IPSC – Independent Press Standards Commission

When making an complaint through IPSO, there are three ways you can do this. They can either do this electronically by filling in an online form or sent an email. Lastly, write a letter.

The photo on the left demonstrates on what the online form looks like. Within the online form they asked the person what they are complaining about such as;

• Are you complaining about behaviour of a journalist and or/ photographer

• OR are you complaining about material published in a newspaper or magazine

• Lastly, complaining about material published on a newspaper or magazine website

And then, it asked the ‘Name of Publication’, ‘Date of first article’ and lastly, they ask you to upload a documents that ‘must be’ in one of the following formats – JPG, PNG, PDF or DOCX; also the person is allowed a maximum of 5 headlines

How to make a complaint through the IPSO

Source: https://www.ipso.co.uk/oxbxApps/app/complaint1.html

The Editors’ Code

From looking at the editors code of press complaints commission the standards that my magazine need to reach to be fair and not break any rules of publishing.The benchmark within the editors code is to never upset the public by publishing appropriate content. It is also to publish fair and suitable content with in the magazine.

Intellectual PropertyWhat is Intellectual Property?Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.Industrial propertyIndustrial property such as inventions, industrial designs, trademarks which is afforded protection under national and international intellectual property laws.CopyrightCopyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual effort.

Before producing the magazine, I need to be aware of laws and regulations such as the copyright law because this will help me to protect my content from people trying to copy it and use it for other purposes.

When advertising my magazine or any other products that I am going to conclude as part of advertising in my magazine, I need to be aware of defamation, privacy, and publicity issues. The reason behind this is because when publishing the interviews and gossip pages, the magazine needs to make sure that they do not break any privacy rules of the subjects life. As an editor I have to make sure the magazine will contain any information that is true to the word and no false accusations to gain more money.

To make sure my magazine does not break any copyright laws, my magazine will ask permission from the social network sites that will be on the front page to use the logos. I will do this by contacting them and asking them for the permission by explaining what the use would be.

Finally, when advertising within the magazine, the advertisers or magazine must have the permission of everyone within the advertisement involved to publish the advert. This could be the product or service label, a celebrity etc.

Reflect on any adjustments based on the feedback

These two feedbacks reflects on how I presented my magazine pages before; it

does not only criticise on the way I presented it but also telling me on how to

make it even better.

Front Cover (Before & After)

As you can see I have included my first draft to see the comparison with my final piece. I have adjusted the alignments and making sure that all the cover lines and headlines are all line. Moreover, with the main image I have made the artist brighter to make him stand out. Furthermore, I have stick into the colour scheme such as blue, pink andblack.

Before After

Text

Double Page Spread (Before & After)

With my double page spread, I have done exactly the same as my front cover slide such as comparing my first draft of my double page spread to my final piece. As you can see from the images that I have changed the colours that I used from my first to my final. The reason why I have changed this is

that I want to stick with the colour scheme to portray my understanding into this project and to make it easier for my target audience to adapt to my magazine by sticking to one colour schemes rather than changing it and

surprises them.

Calendar Events

With the calendar events, I have to include upcoming events such as Puff/Promotion that relates to Halloween OR an upcoming Festival. For example, placing a promotion code to give them 20% discount on a concert ticket if they purchase my magazine. This is important because it will boost popularity within my magazine and that it will interest my target audience as I have factored these important dates. Moreover, I am doing a favour towards my target audience by reminding them these key dates so they will not miss anything that they are interested in; also giving them the opportunity to attend these dates.

Conclusion

In conclusion, LO5 is all about being able to use feedback and gained to inform the development and planning of an original print-based media product. The purpose of having this section is to have a further understanding of the legal and ethical issues and why they are important to include when creating a magazine. For example, to make a complaint to IPSO you either call them or write an email to report inappropriate content. The purpose of including is if the reader finds something offensive or unpleasant from the magazine they can call or write an email to IPSO for further complaint. Moreover, calendar events are important as the amount of consumers buy a hard copy increase through events happening on a seasonal basis such as summer festivals.