UNIT 30 L05

Unit 30 - LO5Evaluating feedback from presentation

Unit 30 – LO5

Evaluating Feedback from pitch/Presentation

From reviewing the feedback of my pitch from the witness statement I am going to start with the positives of my pitch on what I have accomplished in promoting ‘Shutters’ and what I could have done to improve the selling points surrounding this print media product.

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Strengths of my Pitch

The first strength of my pitch from looking at my feedback is that the use of test photography to make sure that the image I used for my front cover was fit for purpose. The benefit of me putting in this work was that it suggests although I had planned all of the photography on the plan and had taken the photos, I was not satisfied with them being fit for purpose or right for my magazines front cover and double page spread so I had to start from the beginning, re-evaluating what will be fit for purpose, how I

will obtain permission to take the photographs and what best type of shot would suit my magazine.

The second strength of my pitch was that I had no notes to read from as I had learnt the pitch and knew what I was going to say and understood what I was talking about. The benefit of rehearsing and learning the pitch was used so that I was able to engage with the audience being clear with my pronunciations. This was also mentioned in my interview after the pitch with the publisher and he explained further that the questions that were asked at

the end of the pitch “Which were fired your way at the end were dealt with at the end very, very well” (See this at 3:25 in the video) at why he liked my method of pitching as it was well rehearsed with no stutters or pauses on what I was going to say next in comparison to some other pitches I’d seen in the past.

Furthermore, the publisher and potential

investors were also very impressed with my budget proposals and especially the way as to how I would market my magazine to new potential readers who may not find me using the other mediums of advertising I am planning to use. This was the pay per click advertisement I was looking into, having researched its effectiveness and low cost form of advertising on Google which has been an ever growing audience with internet users seeing and recognising these adverts and not spam anymore. The cost for this is very cheap working out to be 3p per click compared to a television advert which can cost from “costs can vary from as little as £2000 up to sums in excess

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of £1m” Sourced from: http://www.itvmedia.co.uk/advertising-opportunities/broadcast advertising/rates#sthash.Vw60fPlX.dpuf this shows that for a magazine in its first year of publishing it will be highly unlikely to be able to generate enough revenue to release an advert on a national television channel such as ITV.

The final strength I will be evaluating from my feedback will be the significant difference between my first edited front cover and DPS with the finished copies of my front cover and double page spread.

The stand out features they liked where the difference between the layout of my DPS as I used a unique layout because as a new magazine to grab new readers attention I believe that it is important to set a style that is unique to the magazine and can be an establishing theme throughout future issues. The picture was in the middle of the page with text wrapping around the picture and the background had a faded picture of the cover artist, which was very faint inn opacity and this

was a design I had not seen before and by using this they feel it can be a real USP for the DPS in each issue.

Also for the front cover I managed to fill out lots of empty space in the corners by adding exclusive offers and interviews inside the magazine which they would not know about unless they looked at the Contents page or read the whole magazine which could leave a number of readers to those who would purchase the magazine having known they were in the magazine boosting sales.

Weaknesses of my pitch

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http://www.itvmedia.co.uk/advertising-opportunities/broadcast


After reviewing the strengths of my pitch I am now going to analyse the areas for improvement so that the pitch was as professional and informative as it could have been. Below I have gone into detail on the areas for improvement and how I have improved them since the pitch has taken place.

To start with the magazine flat plan was not as detailed as they were hoping it would be and the specifics were not fully met as the adverts were not put in a particular place which could have been more detailed and matched exactly the order of the pages. Here is an example of some of the pages which will feature on my

flat plan and magazine. I needed to change this because there was not enough detail about what was going to be on each page and how it would be split up on the page so since I have received this feedback I have created a new magazine flat plan which has more detail about what is going to be on the magazine and a colour system to distinguish quickly what will be on each page. As you can see the new flat plan on the right (ABOVE) has green for articles, pink for Double page spread and yellow for advertisements.

Secondly, a lot of my slides had too much text and information that could have been shortened down into key word areas and explained them as I had learnt my script and information which would have made the presentation more professional and free flowing, as the publisher felt that they were reading the information. I was interpreting and did not have to be on the Prezi because I had learnt and knew what I was pitching so passionately about.

Example slide from my Prezi with too much text

Now that I have since this feedback on my witness statement below is the new and updated version of the slide on my pitch which shows the key details about

Katz’s Uses & Gratifications and Hartley’s 7 subjectivities. The reason I had to change this is because the publisher found it too much to look at on the screen as well as trying to listen to what I was pitching about adding more detail to what was on the screen.

New updated slide with less text

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Following on another weakness of my pitch that could have been improved on was the proof reading I had done was not sufficient enough because there were simple mistakes that made the pitch look unprofessional. I received this feedback from the publisher who noticed it while I was presenting my pitch. It has now been changed so that it is now the quality of pitch I was hoping it would be. For example “I” instead of “i”, which was particularly frustrating as it, is a very simple fix but these types of mistakes must not happen when publishing the magazine. Example Below and the improved version

Finally, an improvement that could have been made to make my pitch even better was to mention information about future editions and what I would include about artists and the image of the front cover and double page spread. I wanted the font styles and format of the pages follow a similar pattern so that the readers notice what magazine it is and distinguish a clear understanding of what a monthly shutters issue looks like including what bands and artists are likely to feature on the front cover and double page spread so that they are fit for purpose and match the music genre of my magazine.

In conclusion, I believe that my pitch was very positive and well represented my magazine (Shutters) I believe this because from reading my feedback and interview with the publisher there were a lot of positives especially around how I presented my pitch from my survey monkey. From my research into how my pitch went I know that I included all of the content the publisher and stakeholders were looking for being well prepared and felt very passionately about what I wanted to achieve for the magazines vision and goal for year one.

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Education

UNIT 30 L05