Valentino x Banana Republic Project

VALENTINO X!BANANA REPUBLIC !!! R E L A T I V I S M �

M A R I G A N N O N !!

K R I S T I N E A K I N !!

A U S T I N C R U M P L E R !

“Even as a young boy, my passion was to design, and I have been very lucky to be able to do what I have loved all my life. There can be few greater gifts! than that.”! ! -Valentino Garavani!

!!

!!- Precise tailoring and slim-fitting cuts!- Elegant yet playful spirit. !- Look for subdued detailing with opulent textures!-  Banana Republic caters to its male customers with !

sophisticated and preppy clothing that have ! the look and feel of exclusivity, ! like the counterpart Valentino. !

- Banana Republic takes pride in being one step ahead of its! competitors by keeping up with the most dominant trends; ! the collaboration with Valentino fulfills these needs. !

-  Adds an aesthetic with earth elements, blended cultural inspirations,! unique patterns and colors. !

- There are many men seeking to exemplify designer styles who don’t have the financial ability to do so; this collaboration solves that problem. !

- With the choices of materials, the cutting and tailoring of garments, it is obvious Banana Republic’s target customers are people looking for luxury products with a touch of modern elegance.!

!

COLLABORATION!

BANANA REPUBLIC !VALENTINO X!

! - Men ages 25-35! - Income $50,000-$100,000 ! - Studying at the collegiate level ! or in their post-grad profession! - Reside in urban areas ! - Early adopters of fashion trends! - Buy statement luxury pieces to mix ! with lower market level clothing! - Men who value fashion trends, but also ! prefer a classic, preppy ! sportswear aesthetic. ! - Brand loyalty is a significant factor ! - Purchase for fashion, practicality ! and a reward for their hard work. !!

VALS II: Achievers / Experiencers !

TARGET MARKET!

VALENTINO X!BANANA REPUBLIC !


COLOR PALETTE !

412 U!B L A C K!

17-0535 TCX!O L I V E!

!

18-1438!M A R S A L A!

19-4049!S N O R K E L!

B L U E!

7545c!S T O R M Y !

S K I E S!

15-1225!S A N D!


PATTERNS!

B L U E !C A M O !

C L A S S I C !C A M O !

H A N D !E M B R O I D E R Y!


FABRICATIONS!

L E A T H E R![FAUX]!L E A T H E R!

D E N I M!

C O T T O N ! P O L Y E S T E R! S I L K !

VALENTINO X!BANANA REPUBLIC !!! R E L A T I V I S M �

EXCLUSIVES!

TWO-POCKET BUTTON DOWN�

Style Number: 900063 Colors/Prints/Patterns: !

Description: �90% Cotton; 10% Polyester !Slim-fit two-pocket button-down shirt!Solid-color body!Camo-print on pockets, collar, and cuffs !Size range: S, M, L !Fabrics and trims: 90% Cotton; 10% Polyester!Twill weave on collar and cuffs !Target Retail Price: $79.99 !!!!!

!!!!

FRONT! BACK!

CARGO POCKET SHIRT�

Style Number: 900065 !

Description: �Cargo-Pocket Button-down Shirt!Classic / relaxed fit !100% Cotton !Leather Pockets!!Size range: S, M, L !!Fabrics and trims: �Garment body: 100% cotton!Pockets: 100% leather !�Target Retail Price: $110.00 !!Colors/Prints/Patterns: �!!!!!!

FRONT!

BACK!

TWILL JOGGER PANT!


Description: �Slim Jogger Pant !Soft Cotton Twill !Elasticized drawstring waist. !Elasticized cuffs.!1 zipper in front, 1 button closure !2 Front pockets, 2 rear pockets. !!Size range: 26W-38W!!Fabrics and trims: �96% Cotton, 4% Spandex !�Target Retail Price: $69.50!!Colors/Prints/Patterns: ��!!!!

FRONT! BACK!

DRESS PANT!


Description: �Slim-fit dress pant!Zip fly with button closure. !Front off-seam pockets. !1 buttoned welt-pocket in rear !!Size range: 26W-38W!!Fabrics and trims: �98% Cotton, 2% Spandex.!�Target Retail Price: $98.50!!Colors/Prints/Patterns: ��!!!!

FRONT! BACK!

CARGO SAFARI-STYLE JACKET!


Description: �Safari-style cargo jacket!Classic fit !3 functional front pockets!1 back pocket !Patchwork construction!!Size range: S, M, L !!Fabrics and trims: �100% Cotton !Twill Construction !�Target Retail Price: $165.00 !!��!!!!

Colors/Prints/Patterns: �

(Pockets)! (Pockets)!

FRONT! BACK!

¾ LENGTH DENIM JACKET: EXCLUSIVE PIECE!


Description: �Denim jacket !¾ length !2 side pockets !Zip closure in center front !!Size range: S, M, L !!Fabrics and trims: �95% Cotton, 5% Silk !�Target Retail Price: $198.00 !!Colors/Prints/Patterns: ��!!!!

FRONT! BACK!

EMBROIDERED DENIM JACKET: EXCLUSIVE PIECE!!

��Style Number: 522060

�Description: �Embroidered Denim Jacket !Slim Fit !Spread collar!Long sleeves with buttoned cuffs!Buttoned closure!Exterior button-flap pockets !!Size range: S, M, L !!Fabrics and trims: �85% Cotton!15% Polyester !Twill Construction !Decorative Embroidery !�Target Retail Price: $160.00 !!!��!!!!

!Colors/Prints/Patterns: �

FRONT! BACK!

LEATHER BOMBER JACKET!Style Number: 524095

!Description: �Leather Bomber jacket !Spread Collar !2 front Pockets!Snap Closure !!Size range: S, M, L !!Fabrics and trims: �Body: 100% Faux Leather !Sleeves/Collar: 100% Genuine Leather !Cuffs: 96% Cotton!

4% Spandex ! Ribbed Knit !!Target Retail Price: $155.00 !

Colors/Prints/Patterns: �

FRONT! BACK!

SUIT AND JACKET: EXCLUSIVE PIECE!

Suit Jacket!Style Number: 590005 !Description: �Spring Suit Jacket, Slim-Fit !Three button closure!1 left front double-welt pocket�Two functional pockets!Size Range: 38-46 !Fabrics and Trims: �92% Cotton, 8% Silk !Soft Cotton Twill !Target Retail Price: $205.00!______________________________________________________________________________________________________________________!

Casual Suit Pants !Style Number: 590005 !Description: �Spring Suit Pants, Slim-Fit!Elastic drawstring, Elastic waist !Pleated !Cuffed hem Target Retail Price: $180.00!Minor Pocket Detail !1 functional pocket,!1 decorative pocket!Size Range: 26W-38W �Fabrics and Trims:�92% Cotton, 8% Silk !Soft Cotton Twill !!!!

Colors/Prints/Patterns: !

(Camo Lapel) !

Colors/Prints/Patterns: !

FRONT! BACK!


MARKETING!


MARKETING!

VALENTINO !

VALENTINO !

X!!

X!!

BANANA REPUBLIC !!!

BANANA REPUBLIC !!!

R E L A T I V I S M �


SPRING !2016!

SPRING !2016!

IN STORES!

VALENTINO !

SPRING !2016!

X!!

BANANA REPUBLIC !!!


VALENTINO !

X!!


VALENTINO X!R E L A T I V I S M �

BANANA REPUBLIC !!!

BANANA REPUBLIC !!!

VALENTINO !X!!

BANANA REPUBLIC !!!


MARKETING!

CONCLUSION!BANANA REPUBLIC !VALENTINO X!

Banana Republic’s preppy sportswear aesthetic blends perfectly with Valentino’s multicultural design inspirations, implementing a unique flare that the target customers will certainly appreciate. Consumers will be able to achieve Valentino’s high-end styles, but at price scales that they can easily afford. The expectation is that the blue-camo jacket will be the hit of the collection, as it was an exceedingly popular piece in Valentino’s spring menswear collection. At Banana Republic, the product development team applied a neutral color palette so that the target consumer will be able to achieve versatility in their wardrobes. Overall this particular line plan and collaboration with Valentino will be profitable, successful and will benefit not only the business, but also Banana Republic’s fashion-forward consumers.!

REFERENCES!

!!

WGSN.COM!VOGUE.COM!

VALENTINO (WEB)!BANANA REPUBLIC (WEB)!

CREATIVE COMMONS IMAGES!!!

Education

Valentino x Banana Republic Project