Virtual Events

Planning & Program Management

Technology

Platform

License & Usage

Webcast Services

Content Creation

Content Developme

nt

Production Services

Creative Services

Theme & Messaging

Logo & Template Design

Strategy Services

Engagement Planning

Promotional Services

Components of a Virtual Event Budget

Technology Platform Price Components

•How long will the event be “live”?

•How many users will attend?

•How long will the site remain active?

•What Features are you utilizing

License &

Usage

•How many sessions total?

•Content type: video/slides, audio/slides?

•Playback type: live, Simulive or on-demand?

Webcast

Services

Content Creation

•Who will be writing the content?

•How extensive is the approval process?

•Content Examples: email copy, landing page copy, intro/outro scripts, host scripts, teaser video scripts

Content Developme

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•How many content items need to be produced?

•What level of production quality is necessary?

•Video or Audio?

•When and where can recordings take place?

Production Services

Creative Services Price Components

•Creation of a unique theme a message for your event

•Based on audience identification

Theme & Messaging

•Graphically represent the theme and messages through a logo and event brand

Event Logo Design

•Create custom physical spaces representative of the theme

Custom Environmental

Design

•Maintain consistency of brand throughout the event with a universal presentation template

PowerPoint Template Design

•Work with creative staff to develop compelling presentation content

Content Development

Strategy Services Price Components

•Determine your target segments based on the content you can offer

•Understand the personas of each segment and how they want to receive communication

Audience Identification & Segmentation

•Plan the necessary tactics to reach your audience segments through your available channels.

Campaign Planning•Email

Blasts & Social Media

•Banner Advertising

•Direct Mail

Promotional Services

•Determine the right mix of activities for each of your audience segments

Agenda Planning

•If you’re soliciting 3rd party sponsors, plan how to attract their sponsorship

•Market to the sponsors you want at the event & create packages for them

Sponsorship Strategy