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We are BRAND
WHAT is Brand?
WHAT is Trade Mark?
Discussion
Brand is the physical or emotional expectation associated with an experience with you.Brand is what connects a business with the hearts and minds of consumers
Brand is the perceptions you hold in the minds of your key audiences – what they say and think and feel about you.
Brand elements:Name Logo Tagline Graphics Colors Positioning etc.
Positioning:
What is AIESEC?
International youth organization that enables young people to get new
experience, develop professional skills and personal qualities, who are involved in
organizing projects and international exchange programs.
Positioning:
What we are doing?
We organize social projects, international exchange programs, international
professional training programs, develop leadership skills.
Positioning:
Why we are doing that?
We believe that developing the skills and personal qualities we give
young people the opportunity to influence the future of the world.
Brand standartselements: logo
Brand standartselements: logo
Brand standartselements: Eddie
One AIESEC
ENJOY THE WORLD
Who is ambassador of
brand?
Brand AmbassadorsSet expectations
Create associationsBuild connections
Make opinionsCreate first opinionDeliver experiences
AIESECBrand ambassador
behaviourOnline Offline
Offline
Online
• Vkontakte, Facebook• Youtube• LinkedIn
Right
Normal
WRONG
We
of AIESEC
Set expectations
Create associationsBuild connections
Make opinionsCreate first opinionDeliver experiences
To be continued..