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WaveCloud's Wednesday Webinar Series. This webinar is for authors seeking answers to Print-on-Demand questions they might have. What is print on demand?
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Self-Publishing Wednesday Webinar:
What Every Self-Publishing Author Should Know About
Print-On-Demand
Bill Van Orsdel (303) 974-7845 [email protected]
Checklist:
ü You have researched your target reader
ü You have researched your genre
ü You have or are creating an ebook
ü You want to reach the broadest audience possible
ü Fiction or nonfiction book
Before we get started…
� WaveCloud is an Author Services platform and an ebookstore
� Helping writers become successful authors is our #1 priority
� Not a “How To Do”, but a “What To Do”
� Watch this webinar: What Every Self-Publishing Author Should Know About Print-On-Demand
A word from our sponsor
Bill Van Orsdel WaveCloud CMO
Key Points A. Every author can benefit from a Print-On-Demand setup
� Reach more readers � Look more professional
B. Print-On-Demand setup isn’t very expensive
C. Print cover requires more work and elements
D. Setup in both CreateSpace™ and Ingram
E. Pick a single common trim size for both
F. Price your Print-On-Demand correctly
CreateSpace is a trademark of On-Demand Publishing LLC.
Depending upon the genre, many of your readers will prefer to read the print version of your book
� Goal: Reach more readers by offering the format they prefer
� More readers = more sales = more positive word of mouth =
more sales
� Bonus: looks more “professional” to browsers if you have
both a Print and eBook version
Why does POD matter?
� No print inventory to purchase
POD setup isn’t expensive
Create more content for the back cover $0 Add an interior layout “format” to your conversion request
$75-$150 more
Add a print book cover to your ebook cover creation request
$100-$200 more
Ingram setup fee $45-$75 CreateSpace setup fee $0
Print covers require more work and more elements
Different from an eBook
� Fiction – Logline & Hook
� Nonfiction – State the Benefit Promise & Credentials
� Continue front cover image/theme/palette throughout the book spine and back cover
� List the genre (for proper shelving) on back of book
� Valid EAN barcode, inclusive of price & ISBN � Look at competing book genres and see if they are including the price and
ISBN on the back of their book to help you determine
� Spine width is dependent upon the print layout’s # of pages
Where to setup your POD
� CreateSpace™ � “In Stock” in Amazon™ store, and shows up on your book sales page as
an available format option
� DON’T select expanded distribution when setting up POD
� IngramSpark or Lightning Source � Orderable in U.S. bookstores
� Wider selection of discount & return options than CreateSpace™
� IngramSpark is easier/cheaper than Lightning Source, but does not offer
as many discount options
� You may have trouble getting accepted by Lightning Source
Disclaimer: This site is not affiliated with or funded by Amazon.com. Amazon is a trademark of Amazon.com Inc or its affiliates
Pick a Trim Size from the CreateSpace™ Industry Standard
Trim Size White Paper Pages Cream Paper Pages
5 x 8 inches 24 - 828 24 - 740 5.06 x 7.81 inches 24 - 828 24 - 740
5.25 x 8 inches 24 - 828 24 - 740 5.5 x 8.5 inches 24 - 828 24 - 740 6 x 9 inches 24 - 828 24 - 740 6.14 x 9.21 inches 24 - 828 24 - 740
6.69 x 9.61 inches 24 - 828 24 - 740
7 x 10 inches 24 - 828 24 - 740 7.44 x 9.69 inches 24 - 828 24 - 740
7.5 x 9.25 inches 24 - 828 24 - 740
8 x 10 inches 24 - 440 24 - 400 8.5 x 11 inches 24 - 630 24 - 570
Trim size – the measurement of the book’s front cover
Price your POD version competitively
• What is your genre & competition doing?
• Competition as in, what are the other leading authors in
your genre doing with pricing for their ebook and print
book?
• Use this as a guide for trim size selection
• Remember Amazon will show the ebook price as a
discount from your print price
eBook List Price:
Final Recommendations: A. Every author can benefit from a Print-On-Demand setup
� Reach more readers � Look more professional
B. Print-On-Demand setup isn’t very expensive
C. Print cover requires more work and elements
D. Setup in both CreateSpace™ and Ingram
E. Pick a single common trim size for both
F. Price your Print-On-Demand correctly
� Enjoyed this webinar? WaveCloud has more online! Addi<onal webinars can be viewed here: WaveCloud Webinars
� Ask ques<ons regarding self-‐publishing, request a topic you would like to learn more about, or tell us what you think at [email protected].
WaveCloud Self-Publishing Wednesday Webinar Series:
