What have you learned from audience feedback? – Evaluation 3

Why is audience feedback important?

Audience feedback is important in the media because it can help give advice and help understand how to improve the product. It can also help plan or develop the success of the marketing campaign.

What are some of the different types of feedback?

- How well the product done with the box office: to find out how successful the film was in terms of how many people went to see the film.

- Reviews on the product: to find out what other people thought of the film (maybe written reviews or spoken reviews).

- Questionnaires/ surveys (open and closed questions): to find out any improvements or to see how successful other people thought the film was.

- Focus groups (group meetings): to find a range of answers from a group of people to see what they thought of the film.

- Test audiences (showing people a clip of the film to see if it met common conventions): to find out what people thought of the film by seeing a clip of it (not revealing the whole thing).

- Website tally: to see how many people liked the film or disliked the film. E.g. on YouTube there is a like/dislike button so the distributor can see if people liked the film or not.

- Forums (online group chats): to find out what a group of people thought of the film from various locations of the world.

- Social networking sites: to get a large range of answers from a large group of people from across the world.

The feedback I got:

I managed to get a lot of feedback back whilst completing my production work.

Short Film:

- I managed to get feedback from my teacher and my class for my film. This was done by getting people to watch my film and then analysing it by answering questions such as ‘what was good about the film?’ and ‘how could they improve their short film?’ (Peer assessments). I would then use the feedback given to help improve my film and make it better; I would read the section about how to improve my film the most because then I can change the problems to make the film more accustomed to how others would like the film. I found this feedback successful because I was able to amend the problems with the film and as a whole the feedback made the film better.

Film Poster:

- For my film poster, the feedback I received was from peer assessments. The feedback contained questions about how well the poster related to the genre I was trying to imitate, questions about the film narrative (i.e. camerawork, mise en scene) and questions about how I manipulated the material in order to create an effect on the audience to reinforce the genre and storyline of the film. I used the feedback I received to improve my film poster and make it look more like a professional film poster that looked like it related to films of a similar genre.

- Another method of feedback I used was questionnaires. I used questionnaires because I wanted to get a range of results and opinions and I wanted to see what poster they preferred so that I could make the best one that related most to my film and the genre I was trying to portray. I found the questionnaire feedback successful because it helped me decide on what poster to create on Photoshop and it helped me understand the strengths and weaknesses of each poster, thus helping me to make a final decision for my poster.

Film review:

- For my film review, the feedback I received was from my teachers. They gave me advice on how to shorten the review (as mine was too long) and they helped give me advice on changing certain words/phrases to make it sound more like a Little White Lies review. This advice helped me a lot because I was able to use better vocabulary in my work and I was able to figure out where I needed to improve on my review.