EVALUATION THREE: What have you learned from

your audience feedback?

Throughout the process, I have required audience feedback so that I

can ensure that the product I am making is suitable for the target

audience. I started off with a survey asking what genre of film they

like the best. From this survey, I found out that everyone has

different tastes of film and this was shown by some unexpected

results when it came to analysis. It has come apparent to me during

the process that the audience is what makes the film happen.

Without the research being done, you run the risk of the audience

not liking what you have created therefore not watching the film.

Independent film producers and directors have to make sure the

research is sufficient as their risk is much higher than institutions in

the big six as they have more money to play with than the

independent companies.

From my first survey, it was clear that there were many varieties of

interests from the

people that answered

my survey. It also was

apparent that the

majority of people

who answered the

survey had multiple

interests which gave

me more freedom as it allowed me to be open to the possibility of

creating a film with a ‘hybrid genre’ which I did end up doing.

The second survey I created was looking at how audiences receive

film. If this was to be a professional project, there would be people

thinking about how to distribute the film in the future in order for

the intended audience to see it. These results showed me that DVDs

and going to the cinema were still the easiest way for people to

watch films but with the rise of new

media technologies such as the

internet, there will come a time where

films will be primarily distributed via

the internet for the audience to see.

The final survey that I published was to

find out what

people would like

and/or expect to see in a film trailer. From this

survey, I gathered all the respondents’ views on

romantic drama films and the responses helped

me start the planning process of the trailer.

After the construction of the trailer, I posted the

trailer on Facebook to gain opinions on what I

had produced and whether any improvements

could be made to it to make the trailer any

better. The comments I received were mainly positive which shows

how my research was thorough and detailed enough to make the

product. Audience feedback at this stage was important because it

allowed me to step back and let the audience notice some faults

where I had failed to spot. This happened on a couple of occasions

which is why it is important complete a draft version of the trailer for

the target audience to look at and pick up on any faults which can

then be created for the final trailer.

After I completed my ancillary tasks, I once again published them to

Facebook to gain some feedback and it was all positive. This shows

that the audience were happy with the product.

Overall, I can conclude that the audience feedback that I got was

pivotal to my final products. This project has made me realise how

audience is really important to the makings of film to the film

industry and I have realised that every little thing you do when

creating media products need to be done with the intended target

audience in mind.