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What is a cold crisis?
Hot CrisisA real threat to life, health or property
Cold CrisisLow threat, but high outrage
Sacred vs. Taboo
Sacred vs. Taboo• Safety
• Prosperity
• Status
• Self-esteem
Sacred vs. Taboo
• Morals
• Values
• Norms
The three A’s• Acknowledge
• Apologize
• Act