1. By Bansari Raval What kind of media institution might
distribute your media product and why?
2. My Product My product is an independent product, not made on
a big budget and would have a very low production budget. Therefore
an independent institution would be ideal to distribute my product
rather than a conglomerate. Small scale romantic comedies usually
become sleeper hits, their are many examples such as Four Weddings
and a Funeral (1994), My Big Fat Greek Wedding(2001) all which had
been distributed by independent institutions who are not funded by
big
3. Working Title Films Working Title Films today may be known
as a subsidiary company of Universal Studios and Magnolia Pictures
but it started out as a independent company which was later brought
by Universal Studios and shared between Magnolia Pictures. The
production company is famous for producing many romantic comedies
which have been immensely successful globally. An ideal company to
distribute my product as it is already well known for distributing
romantic comedies and has a reputation for having had distributed
the best romantic comedies in the last two decades.
4. Films Examples of successful films distributed by Working
Title Films are:- Four Weddings and a Funeral (1994) - One the best
known British romantic comedies. A simple story about a man and
women who meet repeatedly at every wedding they attend and
gradually become acquaintances and friends after four weddings.
Finally they meet at a funeral and realise they love each other and
life is too short. They marry and the at the end it is shown they
have a child together. Bridget Jones Diary (2001)- Based on the
bestseller written by Helen Fielding, the film explores the life of
a 30 something women trying to make sense of her life and trying to
find love around her. The film became a box office hit and is
famous for its one liners.
5. Film 4 Productions Another independent company which
distributes independent films. Film 4 however is famous for
distributing social realism films, however they do have a large
portfolio and is likely to have a few romantic comedies as a part
of it as well. The company is a part of Film 4 a film channel that
show films regularly. The channel was launched in 1998. Film 4
productions are known to have a share in distributing many
successful films in the UK most recently 12 Years a Slave (2013)
being one of them.
