Why Care About Social Media (Malaysia)

© Digital Vidyawww.digitalvidya.com

Online Reputation Management

Workshop

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http://www.omlogic.com/


Let us Introduce!

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What (not) to expect in this Workshop?

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Fights, Discussions, Arguments

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Less of Answers, more of Questions

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Group Solo

Lot of food for your brain…

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It’s not the End...

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Start Experiencing Now!

#DVCamp

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Let’s Connect Now!

http://bit.ly/dv-grp

http://facebook.com/digitalvidya http://twitter.com/MyDigitalVidya

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http://facebook.com/pradeepchopra

http://facebook.com/pradeepchopra


What is Digital Marketing?

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“The process of reaching out to and

engaging with your customers/users through

Digital Media (Internet, Email, Mobile)”

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SEO or Organic Search

SEM or PPC

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© Digital Vidyawww.digitalvidya.com 13



Email & Mobile

Marketing

SEO

Social Media

Online

Advertising

Website/P

resence

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What is Social Media?

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Who’s the head of Social Media

Marketing at McDonalds?

Customer!

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Why care about Social Media?

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“Only 20% of marketing budgets

are typically spent on retention.

Yet, in many cases, 75% of

revenues comes from existing

customers.”Source: Flip the Funnel

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Social Media in Malaysia

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No of Users (Million)

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Growth on Facebook (6 months)

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Age Distribution

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Gender Distribution

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Is it just Sales & Marketing?

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SalesIdeation/Product Dev

HR

CRM

Marketing

NO

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Search for your name on Google!

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Timings can’t be Better!

Opportunity to build competitive edge

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Let’s look at some International Success Stories!

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

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Over 20% All Sales through Facebook

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A Video can ruin the brand built over

decades

Costed them 50m US$

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Let’s look at few Malaysian Case Studies!

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What are you waiting for?

Do you think you have an option?

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Thank You!

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Education

Why Care About Social Media (Malaysia)