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Presented at the Charleston Conference, November 2010.
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You’re not licensing streaming video? Why not?!
Charleston, November 2010
Stephen Rhind-Tutt, Alexander Street Press
deg farrelly, Arizona State University
Why is video important for your library and your patrons?How does educational video ‘fit’ into the broader context?
Muybridge1877 Kinetoscope
1889
Smell-o-vision 1959
Technicolor 1917
Sound in Film 1902
Vitaphone1927
Verigraph 3D1914
Laserdisc 1982
BetaMax 1976
Blu-Ray2005
DVD1995
Television 1939
Samples of moving image history
No dedicated device required to record…
No dedicated device
required to view
Today
Students want video
Source: Mefeedia, 7/09
# of video feed
s
Signs are all around us…
• YouTube is twice the popularity of Wikipedia by reach
• The US market for subscription TV in 2008 was worth $146 Billion, six times that for consumer books
• By 2013 video will be 90% of all consumer IP traffic (currently 51% of total US web traffic)
Sources: Alexa ; Veronis-Suhler; TechCrunch
Picture QualityRandom AccessCan be linked toMultiple, remote viewersNo dedicated equipmentClip & Playlist functionalityIntegrate text, imagesMultiple index points
Some
Some
Some
Online vs. Offline
In 250 AD…
• The book makes an appearance• Super fast access - jump to illustrations in seconds• Multiple authors could work at once• Texts will never be the same!
The real ‘big deal’
Handbook
Encyclopedia
Journal
Manual
Almanac
DictionaryPamphlet
Magazine
Video is more than entertainment…
What does this mean for libraries?
Training Video
Documentaries
Entertainment
K-12 Higher Ed. Professionals
Interviews
Lectures
Amateur Clips
Raw footage
Research & Learning
Movies & Television
Casual User
Demonstrations
Training Video
Documentaries
Entertainment
K-12 Higher Ed. Professionals
Interviews
Lectures
Amateur Clips
Raw footage
Research & Learning
Movies & Television
Casual User
Demonstrations
3 basic methods
Library Hosted Centrally hosted,Title by Title
Centrally hosted,Collection
High infrastructure Expensive for each title
Much cheaper per title
Rights issues Choice No choice
Expensive Multiple licenses, negotiations, different interfaces
Easy to integrate, more cross-database features.
Makes most sense for
Libraries with large archives they want to publish
Individual academic requests
Serving large populations
Download vs. Streaming
• Not an either/or• Streaming has network advantages• Downloading can be key in some uses• Download rights are generally more complex
Host centrally, where possible enable end-user downloads
What ways are there to use video in education?
Curriculum Integration
Clip Download/Upload
Link to a streaming source
Embed link to a streaming source
Download a section, edit it, and upload it.
Identify a clip and link to it.
Identify a clip, link to it, then embed thumbnail on a course page
Rights issues Fast, easy Fast, easy
Expensive Allows annotations Allows annotations
Requires video editing (software/training)
Clips can be combined to make playlists, course reserves etc…
Clips can be combined to make playlists, course reserves etc…
More enticing!
All 3 methods can be used with Blackboard, Moodle etc…
Playlists
Can be used to integrate multiple sources
Music
NewspapersWebsites
Monographs
Primary Works
Journals
Streaming Video
Software Tools
Transcripts
30 minutes of news
12 double spaced pages 5 minutes to read in depth2 minutes to scan read
Discovery tools
• MARC records,• Discovery Services
• Text search • Search Engines
More than a collection of DVDs…
Transform the content
• See history as it happened• View 3,000+ leading academics• 3,000+ witnesses to history • Explanations and enthusiasm• Accessible in seconds
Out of the basement…. ….onto the academic web.
www.alexanderstreet.com
