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Learn search marketing (organic and paid), link building, local search, social media marketing, competitor research, developing a better website, Google Analytics and many free tools. Class is taught by an experienced and successful online entrepreneur who has reached the top of Google and will show you how.
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Presented by:Coryon [email protected]/in/coryonredd
Win the Internet Marketing GameIntroduction to Online Marketing
View this presentation online at: http://www.coryon.com/placer-intro-spring-2014
Placer School for AdultsSpring 2014
What is Internet Marketing?
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Let’s Start with the Basics
• Start with a persuasive website• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Videos
Paid Search
Lots more options…
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CEO of Batteries4less.com & Coryon.com Internet Marketing
Batteries4less.com – Over 15 years on the top of Google.
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com a Multi-Million $$ Success Story
Who is Coryon Redd?
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PART 1 - We’re Ready to Roll!
What will be covered:• What a website is supposed to do and how to do it!• Real world examples and low hanging fruit.• Lots of references for you to learn on your own.• http://youtu.be/WilzG8w3nNg - Class introduction video.• http://youtu.be/hF515-0Tduk - Succinct description of SEO• How people make money with social marketing and videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…)
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Is my business ready to compete online?
Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Tool
Determine Products and ServicesDo competitor research to help guide and inspire you.
Determine Business FeasibilityIs being in business worth the risk? Can I do it?
ResourcesDo I have enough time, knowledge, passion, work ethic and money to succeed?
• (Directly) sell your goods or services?• Generate leads (potential sales)?• (Simply) provide contact info?• Build relationships with other websites
What do you want your web site to do for you?
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Brainstorm a list of competitive advantages:
Class exerciseWhat makes your business special?
Years of experienceUnparalleled expertiseFriendly customer service – given!Quality productAttention to detailWarranty and GuaranteeDiscounts to qualified customersThe best, the brightest, the coolest…http://youtu.be/CFHe04jj1rA
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• Wide audience reach• Reach local audience• Easy to learn and do on your own• No cost per click for SEO• Targeted traffic• Highest conversion rates• Good ROI• http://youtu.be/DwZnzclAkHA - Watch
the video
Why do Search Marketing?
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A Brief Overview ofSearch Engine Optimization
4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest
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Set Goals for your Success
Better WebsiteLearn It YourselfTop Rankings on GoogleMore Online TrafficMore BusinessMore Profit
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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Get links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
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Online Marketing Glossary
• SEM / SEO – Search Engine Marketing• Organic vs. PPC – Pay Per Click• Keyword – One Keyword or Phrase
• Landing Pages• Tag –Title, Headers (H1), Meta Tags• SERP – Search Engine Results Page• Google PageRank • Linkjuice – External, internal links• Wireframe• ROI – Return On Investment• Semantic Marketing
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People are Searching for your Business…Right Now!
What are Keywords? The Exact Ways People Search Google
What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends
What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website? Create Keyword-Focused Landing Pages
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Look at Local (United States) Monthly Searches.Start by looking at broad matches but narrow down to exact
match.Download spreadsheet and edit in a spreadsheet program like
Excel.Go back to keyword planner with more specific searches and
download again.Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Login with an email address used for a Google Adwords Account.
Start searches look at related keywords then narrow down searches.
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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Get links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links
Winning the Google Popularity Contest
The lens of SEO sharpens all of your Internet Marketing
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Content is King
Blogging, Video, Web Pages, & More
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Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs
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SEO is your Ace in the Hole
Win the Game and Make More Money
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Internet Marketing Resources
Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide• http://www.seomoz.org/beginners-guide-to-seo
SEMPO Learning Center• sempo.org/learning_center/
Discover what really works in optimization• marketingexperiments.com
Online marketing magazines / articles• practicalecommerce.com• webpronews.com
SEO Glossary• seoglossary.com/
Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors
Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com
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Homework
Keyword Research – Create a spreadsheet with top keywords for your websiteCompetitive Advantages – Brainstorm with friends, associates and familyRead about Google PageRank and the importance of link building
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Next: Google PageRank and Local Search
PageRank reflects the quantity and quality of incoming links. Links vote for better websites.
searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 – Or go to shortened URL - goo.gl/9Gh3ghttp://www.webseoanalytics.com/blog/is-google-pagerank-still-important-in-seach-engine-optimization/ - Short URL = goo.gl/Ovyf3en.wikipedia.org/wiki/PageRank - Optional reading - detailed article about PageRankhttp://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - Beginner’s Checklist for SEO – Short URL = goo.gl/FL14I
Read these articles to learn more about PageRank and SEO
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THANK YOU
THANK YOU
Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/placer-intro-spring-2014
