YouGov activity- researching typical target audience for

music videos

Ed Sheeran• One of the artists we have looked at from the

beginning is Ed Sheeran whoes lyrics, voice and music videos are very similar to our artist and what we want to achieve.

YouGov Demographics

Lifestyle

Personality

Entertainment

Brands

Online

Media

The Weeknd

• We have also included the Weeknd as he is someone we have been looking into for a long time. His music videos have inspired us for our one and also his music is very similar to our artist, the genre as well as his voice.

• Example: https://www.youtube.com/watch?v=34Na4j8AVgA

Demographics

Personality

Lifestyle

Brands

Entertainment

Online

Media