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Mettle PR, BLOODHOUND's resident PR Agency has compiled a list of media highlights up to June 2014. BLOODHOUND has received over $150 Million in positive media coverage to date, ranging from the Economist and New Scientist to the Beano.
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The BLOODHOUND Project
Selected Media Coverage2008 - 2014
Mettle is the communications agency behind the BLOODHOUND Project, delivering a full spectrum of support from creating the brand identity to staging events and producing viral films.
Our primary role, however is generating media coverage:
– est. £150 million Advertising Value Equivalent (AVE) over the course of the project– 12.5 million views of viral videos on YouTube– 31,000 + Twitter followers– 23,500 + Facebook fans– 71 Klout score – a rating of influence on social media– 5,600 + schools signed up to the BLOODHOUND Education programme– 120,000 viewers watched the first rocket test live via web link– Monthly blogs on the BBC news, BBC Focus magazine and The Engineer The Manufacturer and WIRED websites – a first for a science or engineering project– Coverage in every major UK newspaper and technology magazine– Worldwide TV coverage including BBC, CNN, Fox, Al Jazeera– Coverage in the biggest print and TV media in China, India, US and Brazil– BLOODHOUND produced documentaries and Event programming in pre-production
SOCIAL MEDIA 31,000 + followers
SOCIAL MEDIA 23,500 + fans
SOCIAL MEDIA 12.5 million views
BROADCAST MEDIA
BROADCAST MEDIA
BROADCAST MEDIA
BROADCAST MEDIA
MONTHLY BLOGS
MONTHLY BLOGS
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
NATIONAL MEDIA
CONSUMER SCIENCE MEDIA
CONSUMER SCIENCE MEDIA
CONSUMER SCIENCE MEDIA
CONSUMER SCIENCE MEDIA
LIFESTYLE MEDIA
AUTOMOTIVE MEDIA
AUTOMOTIVE MEDIA
AUTOMOTIVE MEDIA
AUTOMOTIVE MEDIA
AUTOMOTIVE MEDIA
TRADE MEDIA
TRADE MEDIA
TRADE MEDIA
TRADE MEDIA
LIFESTYLE MEDIA
LIFESTYLE MEDIA
LIFESTYLE MEDIA
EDUCATION MEDIA
EDUCATION MEDIA
CHILDRENS MEDIA
CHILDRENS MEDIA
CHILDRENS MEDIA
INTERNATIONAL MEDIA
INTERNATIONAL MEDIA
INTERNATIONAL MEDIA
Chinese Central Television: 30 million viewers
INTERNATIONAL MEDIA
INTERNATIONAL MEDIA
INTERNATIONAL MEDIA
INTERNATIONAL MEDIA
INTERNATIONAL MEDIA
South AfricaSouth Africa
INTERNATIONAL MEDIA
South AfricaSouth Africa
INTERNATIONAL MEDIA
Greece
Slovenia
INTERNATIONAL MEDIA
Romania Indonesia
Vietnam
INTERNATIONAL MEDIA
RussiaSpain
INTERNATIONAL MEDIA
Germany
Singapore
REGIONAL MEDIA
REGIONAL MEDIA
REGIONAL MEDIA
Contact usEmail [email protected] www.mettlepr.com
