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KULTTUURITEHDAS KORJAAMO
EXPERIENCES IN
CITYSCAPE
Raoul Grünstein
25.11.2014TEKIJÄN NIMI
WHAT IS AN EXPERIENCE
• An experience is a multisensory, significant and memorable event lived through, which can lead to personal change.
• Experiences can be integrated into a person’s every day understanding and personality
• An experience is significantly more than a pleasant feeling or good service.
EXPERIENCE ECONOMY
Raw materials
Services
Products
COMPETITION
Differentiated
Market price Premium pricePRICE
Experiences
Transfromation
Gilmore & Pine
Homogenic
EXPERIENCES AND CREATIVITY
• Richard Florida:
The developed societies are heading towards creative economies
• Creativity is the leading economic force
• Finland has 30 % of work force in Creative Class
• Means of production is inside the heads of creative people
• Experiences feed the creative mind
• The conflict between creativity and control
• Participatory recreation, street-level culture
• Desire for active, intense experiences in the real world
• The cost is not money, but time
• Aversion of inauthentic commercialization of experience
RATIO OF CITY PEOPLE
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
1953 2013 2050
Other
City
THE POWER OF PLACE
• How do we decide where to live and work?
• The place is all important, the end-of-geography theme of the internet age is dead
• A praise for creative centers and communities where a critical mass of people wants to live in clusters
• One attracts the people and attracts the industries that employ them and the investors who put money into the companies
• Cities and city districts compete of the professional and creative minds
• Experiences are used in building competitive advantage of areas and building urban brands
THE RATIONAL APPROACH
• The rationalistic planning of cities consider cities as giant machines
• Central planning and control performed by city institutions
• Top down approach to urban development
• Efficiency is top priority achieved by rational planning and engineering
• Homogenous city districts: housing, commercial, industrial
THE MODERNIST TRADITION
• Form follows function
• Minimalistic architecture
• Geometric shapes
• “Pure materials”
– Concrete
– Glass,
– Metal
• Black, white, gray
• Strong homogenous trends: concrete brutalism, glass palaces, metal facades…
THE ORGANIC APPROACH
• Organic metaphor of the city
– Cities as living complex networks (“internet”)
– Facilitating instead of controlling
– Diversity of the city is a priority
• Jane Jacobs advocated "four generators of diversity”:
1. Mixed primary uses
2. Short blocks, allowing high pedestrian permeability
3. Buildings of various ages and states of repair
4. Density
KOSTAMUS
MERIHAKA
TAPIOLA
KIASMA
MUSIIKKITALO
SANOMATALO
TÖÖLÖNLAHTI
SINISEN HUVILAN
KAHVILA
KAHVILA TYYNI
SKUMPPAKELLU
NTA
KALJAKELLUNTA
KULTTUURISAUN
A
TÖÖLÖNLAHTI
TAPIOLA
MERIHAKA
ITÄ-PASILA
TÖÖLÖ
MAMMA ROSA
PUNAVUORI
MAXILL
MOCO
MARKET HALL
MARKET SQUARE
VALLILA
KALLIO BLOCK
PARTY
FLOW FESTIVAL
TEURASTAMO
STREET FOOD
FESTIVAL
RESTAURANT
DAY
KARHUPUISTO
WDC PAVILJONKI
ICE PARK
30.8.2013 Huttunen Lipasti Pakkanen Arkkitehdit Oy.
Ilmakuva luoteesta
ALLAS
GLASS PALACE
HELSINKI LETS
1. Let us admit that top down city planning has given many boring results.
2. Let us build denser.
3. Let us think Big and Small.
4. Let us think in street language.
5. Let us be part of do-it-ourselves movement.
6. Let us dream of urban life with encounters and experiences.
7. Let us build temporary structures.
8. Let us plan for change and facilitate diversity
9. Let the many flowers have water.
10. Just let us.