Franchising &

Outsourcing

MEMBERS: Xiomara Becerra

Mauricio Velasco

Camilo Martínez

“Estudiantes de ingeniería electrónica de la Universidad de Nariño – 2014. Las ideas y conclusiones de esta presentación reflejan la opinión de los autores y no de la institución”

Franchising

What is franchising?

Franchise or also called "Licensing System" is not a business in itself, but a way of doing business. It is essentially a marketing concept - an innovative method of distributing goods and services, according to which a company which has achieved commercial success in a specific business area, transmitted to another independent entrepreneur all his expertise and experience of the original business , in return for an initial fee plus a percentage of monthly royalties, thus allowing double the business concept, including the use of its trade marks, distinctive symbols. Achieving this way minimize business risk. [1]

Why use this management tool to improve quality?

FOR FRANCHISING:

Prestige

Working capital

Experience

Management assistance

Utilities

Motivation

For Franchisors

Access to new capital

Avoid the high fixed costs involved distribution system itself or n

Cooperate with motivated entrepreneurs.

Cooperate with local businessmen know their environment

Create a new revenue stream based on know how of the existing business.

Benefit from economies of scale.

For Franchisee

Reduce the risk and uncertainty

Receiving a formation and a continue assistance

Having access to the best places to do business, thanks to the popularity and financial strength of the franchisor.

Receive an aid to the management or marketing

Benefit from the research and constant development of new products or services

Being able to create your own business as an independent belonging to a large organization. [2]

How to implement this strategy in engineering companies? T

ypes of Franchises

• Master Franchise• Multiple Franchising • Individual Franchise• Corner Franchise

Classes

• Products Franchises• Services Franchise• Industrial franchise• Distribution Franchise• Requirements for franchising a business

Original and Successful Product

• Know How Transmissible• The Golden Rule 2x3 or 3x2• Franchise Agreement

Innovagames

The franchise centers Innovagames offer a specialized service in all types of electronic repairs, fixing all other companies in the industry feel irreparable.

Advantages:

More than 135,000 customers and more than a million hits on our website for over 12 years.

9 own stores

Best professional technical team.

Facts to consider:

 Necessary investment of 29,000 euros depending on the square footage. 40m ^ 2

Services franchisee:

Technical and Sales Assistance: Classroom course in our workshop for approx. one month, and then through the program Hotline (messaging, and telephone).

Initial: Providing all the time, care and counseling on all repairs.

Continued: Constant advice and personalized way to track your repairs and management of your store with the program as cloud

Outsourcing

What is outsourcing?

Business administration or thinned joint manufacturing, refers to the process that occurs when an organization hires another to perform part of their production, provide services or be responsible for certain activities. Organizations turn to outsourcing to cut costs, improve efficiency and focus on those activities that dominate best and form the basis of your business.[3]

Why use this management tool to improve quality?

Reduction and control of operating expenses

Avoid allocating resources in functions nothing to do with the reason for the company

Efficiently handle those complicated functions.

Better focus the company.

Better access to world-class capabilities have global providers

Accelerate reengineering benefits by focusing on process rather concentrates

Sharing risks with suppliers and service providers.

Allocate resources for other purposes.

Looking for a strong, direct cooperation between customer and supplier

How to implement this strategy in engineering companies

Starting the

projectEvaluation Detailed

planningRecruitment service Transition

Periodic evaluation and

project management.

You have a project for the implementation of macro systems responsible for monitoring different variables in a specific place. For this purpose an entity to make a bid for the conducting outsourced printed circuit 3000. For that procedure involved several companies dedicated to the design of printed circuit boards. After going through the different stages has the winning company Outsource Electronics.

References

[1] Kot, Phillips. "Directorate of Marketing." Ed. McGrawHill 7th edition. 1995

[2] Lamin, Jean Jacques. "Strategic Marketing." Ed. McGrawHill 3rd Edition. 1995

[3] Moss Kanter, Rosabeth, “When Giants Learn to Dance”. 1989