You’re done with your video shoot and here comes the most creative part of video making i.e. Video Editing. At edit table, you have maximum scope to develop a beautiful story out of your footage. Here we discuss some really important editing tips that make your videos engaging and effective.

MUSIC

It is the most impactful part of your corporate video. It lays foundation

for your whole video. Music shapes the perception of your audience

while watching a video. The music doesn’t have to be same throughout

the video, but change it twice or thrice. Choose the music in accordance

to the mood and pace of your video. It also helps to establish your story

and set a style to your video.

MOTION GRAPHICS

Motion Graphics makes the corporate video look more dynamic anddelivers information in simplest manner. It also helps audience tounderstand the visuals and makes the video content rich. Figure out thebest suitable Motion Graphics in accordance with the mood of your videoand make sure it is compatible with the overall theme of the brand. 

AMBIENCE

Adding the ambience sound adds realistic touch to your film. Ambient

sound recorded on location to match the ambient sound of a scene.

Ambience sound boosts up the overall feel of the film. It provides audio

continuity between shots and helps establishing the mood. Forexample: To show a usual working day in office, use ambience

sound ofa telephone ringing, writing, typing and all that other stuff that

you wouldprobably hear on a normal basis.

INFOGRAPHICS

Use of visual illustration is contemporary in corporate film making.These are used for communicating information by means of signs,symbols, icons, maps and diagrams. They very much used torepresent complex situations and tell stories. At their best, infographicsin motion can be informative, involving, funny and at times surprisinglytouching.

TRANSITIONS

In video editing a transition is used when one scene progresses toanother. Transition joins two different shots, it can be an instant

sceneor image change, a fade, fade to black, dissolve, pan from one

personto another, or any digital effect.

COLOR CORRECTION

Color plays a dominant role in your corporate film. Color Correction,widely known as CC is used to evoke a response and expressemotion. It can pass on a profound impact on an audience. The editormakes aesthetic choices that are decided upon in post-production tocreate the look that contribute to the overall video. Color Correction isalso used to resolve any color issues with the footage. 

SEQUENCE

This is the most technical part of video editing. A single project canhave multiple sequences as per the requirement. One sequence mightbe used for rough cut and other sequences might be the progressionsof rough cut. Different sequences are used within the same project thatmight have different settings. You select settings for each sequencewhen you create it, but you can change some of these settings after asequence is created.

CODEC

The term is actually a short form for compressor-decompressor. Acodec is a method for encoding or decoding data--specifically,compressed data. H.264 / MPEG-4 AVC is the most common codecused in modern camcorders and digital cameras that capture to filebased devices (hard drives, memory cards, and so on). H.264, atlower bit rates, delivers fairly high-quality video. H.264 will likelybecome the most common codec used.

NARRATION

Narration helps you to engage your audience at best. It is a message

that gives foundation to your visuals. A clear, concise, well-writtennarration adds charm to your corporate video. A skillful narrative,punctuated by statistics and exciting visuals, is a powerful thing.

SFX

One can easily skip the step of adding sound effects to the video.Nobody will even recognize if you have added it but if you do it willgive an extra edge to your corporate video. SFX are added to

supportyour visuals. Add sound effects at required places, but don’t gooverboard. Keep it simple.

It has always been a challenge to satisfy yourcorporate clients. However a defined

storyline andcompelling visuals will help you to win the

hearts.Let’s together put an end to boring corporateVideos and the make the client’s brand look

as liveas they are.

Keep Calm & Edit Awesome Videos !!