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Handheld best practice at Apply Serious Games/ ANGILS Best Practice Symposium in Serious Games
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www.affinitystudios.com
Brian Brian RodwayManaging DirectorAffinity Studios Ltd
10 Reasons Why Mobile Games Rock!
www.affinitystudios.com
You always have your phone on you.
When I leave the house I check to see if I have my keys, wallet and phone.
It’s a personal device. Most people havepersonalised the ringtone and theme. Haveall their friends numbers, and maybepictures of their family.
People have an Affinity to their phone.
Reason 1
www.affinitystudios.com
The games can be played anywhere.
They can be played while waiting for a bus,or while in transit.
This is literally miles away from the traditionalconsole couch potato.
Reason 2
www.affinitystudios.com
Reason 3
The best mobile games are designed for short sessions of play. Ideally a game can be played in 10 to 15 minute periods.
www.affinitystudios.com
Reason 4
Open Platform - Anyone can develop any J2ME game or application they want to. Just download the tools and sdk’s and away you go.
Other games platforms are closed, you need to be a registered developer to get access to the development tools and devices.
Compete against the platform holders titles.3rd Q 2007, Wii 14 > Million, 11 were from Nintendo.For DS, 50 > Million, 28 were from Nintendo.
www.affinitystudios.com
Reason 5
Digital Distribution - No boxed product.
Games are loaded onto the phone by:
Over The Air (OTA), via a link. The link can be received in an SMS or clicked on in a WAP/Web page.
Side Loaded. The game is downloaded onto a PC and then transferred via cable or Bluetooth to the phone.
www.affinitystudios.com
Reason 6
Cheap to purchase - £3.00 to £5.00Pocket Money prices, compared to console.
Also relatively cheap to develop. The cost incurred in developing for a J2ME mobile phone is FAR less than for a handheld console.
Developed apps from £20,000 up to £110,000.
www.affinitystudios.com
Reason 7
Diversity of product.
Consoles are dominated by the defined genres of Racing, Sports, & Shootem-up’s.
Since the Mobile game playing audience is more diverse (52% women) this allows new andoriginal ideas to flourish.
www.affinitystudios.com
Reason 8
The Convergent Device.
Less and less public payphonesKilled the pager deviceKilling the low end digital camera marketIntegrated web browsingRadioMobile Games
Next Developments:
Mobile TV - currently strugglingMP3 player - hello iPhoneGPS devices - Nokia aquire NAVTEQ
www.affinitystudios.com
Reason 9
Always New Opportunities
Apple releasing iPhone SDKGoogle AndroidNokia N-Gage (2)3D UI/ApplicationsLocation Based ApplicationsMobile Social Networking:
M:Metrics US UKMySpace 3.7 million 440,000Facebook 2 million 307,000Bebo 288,000
www.affinitystudios.com
Reason 10
Because I say so.
Affinity have developed over 30 games/apps for mobile.
www.affinitystudios.com
Email: [email protected]
10 Reasons Why Mobile Games Rock!
Questions?
www.affinitystudios.com
1) Always have your phone2) Games/Apps can be used anywhere3) Designed for short periods of interaction4) Open platform5) Digital distribution6) Cheap to purchase & develop7) Diverse products8) The convergent device9) Always new opportunities10) Six years mobile experience cant be wrong
10 Reasons Why Mobile Games Rock!