Audience Questionnaires and Results

Francesca Tutty

58%

42%

What Gender are you? Female Male

We gave the questionnaires out to more females purposefully as we believe that

although the target audience is both male and female, the music video would

relate more so with females as it is centred around the main female

protagonist being dumped by her partner consequently having fun with her friends to relieve herself from the

pain. Therefore we were able to specifically target our audience and get the response directly from the type of

people who would relate and prefer our music video. However we gave the

questionnaires to both genders to gain a variety of results. This helped show which genre liked what so we could

adapt our target audience to the results. It was determined that both males and females liked our music

video concept.

67%

25%

8%

How old are you?

11 - 14 yrs 15 - 17 yrs 18 - 22 yrs 23 + yrs

As we were aware of our target audience being adolescents and

young adults this is were we wanted to get feedback from. Therefore the

majority of the audience for our questionnaires were teenagers and

young adults and would give us insight into what was appropriate, popular and so on. We also gave a

questionnaire to a couple of people who were 23 years old and more as

we found that our music video would benefit from their ideas whilst giving us variation. We also believe that our music video may be able to appeal to

some of the people from this category. From the results we found

this to be true.

Pop

Rock

Elec

tric

Hip H

opR&B

Class

ic

Dance

Heavy

Met

al

Regga

e

Count

ryIn

die

Alte

rnat

ive

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What Genres of music do you like?

The results of our questionnaire was pleasing as it was revealed that the genre of music Pop was the most liked

which was positive as Icona Pop’s song ‘I Love It’ falls under this. Although it also falls into the Dance genre which is shown to not be as popular therefore we concluded that

within our music video we would include less conventions from a dance music video and more pop.

Lady

Gag

a

Kesh

aPS

Y

Beyo

nce

Olly M

urs

Mile

y Cyr

us

One D

irect

ion

Littl

e Mix

Katy

Per

ry

Rihan

na

Nikki M

inaj

Just

in B

iebe

r

Chris B

rown

J. Ti

mbe

rlake

Taylor

Swift

The

Beat

les

Micha

el Ja

ckso

n

Britn

ey S

pear

s0

2

4

6

8

10

12

Tick which type of music videos you like?

For this question we gave a wide range of the most famous artists who have very unique music videos. As we had taken

inspiration from music videos such as PSY we believe that our music video will be popular as he has been given high praise.

Other artists that had high ratings were Lady Gaga, Katy Perry, Miley Cyrus and Kesha to name a few therefore we hope to look

in more detail at these music videos searching for ideas and aspects we could include within our own music video but want to maintain our own style also. This would ensure that our video will

be popular with our target audience.

0

2

4

6

8

10

What effects do you like in music videos

What effects do you like in music videos

These results have shown my group and I that we should include some type of special effects as it is very popular. The slow motion, fast forward and split screen are the most appealing and so we hope to include this within our music video. We believe that we can incorporate the split screens during lip singing which would make it more professional and interesting.

The results from the question do you like a storyline/plot has given us confidence in including one, as it has proved to be very

popular. Therefore we will try to highlight our storyline clearly and effectively throughout.

92%

8%

Do you like a storyline/plot within music videos?

Yes No

These results have decided that we will be travelling into central London to film and also will be holding a party. These were ideas that we originally formed however as our target audience has approved them we have decided to use them.

Centra

l Lon

don

Under

grou

nd

Arca

de

House

Par

tyTr

ain

0

2

4

6

8

What locations do you think would be effective in our music video?

What locations do you think would be effective in our music video?

These props will enhance the appeal of our music video whilst being quite easy to achieve. We will

definitely be including the neon face paint and will try to utilise the other suggestions made also.

0

2

4

6

8

What props do you think we should include?

What props do you think we should include?

83%

17%

Do you like the ending idea where the boy is asking for the protagonist back but she refuses him? Do you like the

comical aspect?Yes No

The results for this question has confirmed that our original idea for

the ending is appealing to the majority of our target audience.

Therefore we will include this within our music video. However as there is

quite a large percentage of No responses we will seek to incorporate

some of the other aspects rated highly from the results of these target audience questionnaires. The idea of girl power is strongly liked among our target audience and therefore this will feature within our music video for the song ‘I Love It’ by Icona Pop. Also to

appeal to most we will ensure that the scenes for this ending will not be too

long.

92%

8%

Do you like the idea of an inclusion of a montage with quick edits?

Yes No

The inclusion of montages with quick edits has proved to be very popular with

our target audience which we found helpful as we hope to include this idea throughout our music video, as it suits the genre of the music. The montage

will convey different exciting locations and activities which will highlight the idea of the three main protagonists

having fun without a boy. It would also relate to the fast pace of the music

whilst emphasising the care free, fun atmosphere.

In Conclusion...

The responses from the target audience questionnaire have been extremely useful in

securing our ideas and giving us confidence that we will use certain aspects within our music video. It has also warned us away from ideas which have

been found to be unpopular with our target audience and so we have either abandoned these ideas or will place little importance on them. The

results from the questionnaire has given us valuable insight as to what our target audience likes and dislikes to find in a music video thus it would greatly improve our product whilst saving

time and effort on themes that wouldn’t have been successful.