Beer bloggers

©Reach Further 2012www.reachfurther.com

HEAR HEAR FOR THE BEERSocial media for Beer Bloggers

http://www.reachfurther.com/


#ebbc12

Please tweet @1970sBOY & @totalcurtis who can’t here today



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Liz Cable @lizcable



Why are we here talking about social media?



Do you want to?:• Be more visible online – get “found” more



Do you want to?:• Gain more readers and subscribers



Do you want to?:• Meet/speak with similar people



Do you want to?:• Be “in the know”?



Do you want to?:• Make money from an interest?



Do you want to?:• Get free stuff?



Do you want to?:• Build a reputation as a known commentator – and get broadcast or published elsewhere?



Do you want to?:• Enhance career prospects?



HERE TO SHARE:A Simple Listening StrategyA Model for Measuring SuccessUsing Social Media to drive traffic to your blog



What is YOUR Listening Strategy?



A Simple Listening StrategyL: ListenI: IdentifyF: FocusE: Engage



1. LISTEN

Google alertsTopsy.comSocialmention.comTrending TopicsConversations V Keywords



2. IDENTIFY

Where are the conversations happening?Who are the thought-leaders?Who is curating?Taxonomies & FolksonomiesWho has the influence?



3. FOCUS

Pareto’s Law 80:20Peerindex.comKlout.comValues (blacklist & whitelist)



4. ENGAGE

Be the audience firstGetting on their radarShare & give creditAsk



Do you have a following strategy?



Do you have a following strategy?

Follow based on:• Keywords & Hashtags• Competitor/Collaborator• Location• Influencer (offline or on)

#ebbc12



How do you know if someone is influential?



How to measure online influence

• Wikio (RIP)• Klout• Peerindex• Kred



We have two ears and one mouth so that we can listen twice as much as we speak.

Epictetus



reach engage amplify convert hold

A Model for Measuring Success



• Only 5 per cent (4 per cent UK and 6 per cent US) of consumers surveyed in the report trusted advertising

• 8 per cent (9 per cent UK and 6 per cent US) believed ‘what the company says about itself’

• This equates globally to nearly $426 billion spent on ineffectual advertising activity in 2009 alone

• A third (31 per cent UK and 35 per cent US) of respondents using social media believe that ‘companies are genuinely interested them’.

London, UK – 18 May 2010 – Alterian (LSE: ALN)

Trust in Social Media



The Landscape of Social Media



TWITTER

• Twitter is a popular micro-blogging platform that enables people to share messages 140 characters in length.

• It is possible to tweet links, videos and photos.

• Focus is sharing information, building networks and having conversations.



FACEBOOK

• Facebook is one of the largest social networks in the world with 850m active daily users.

• Facebook’s focus is informal and on people’s social lives.

• Thousands of organisations and businesses use Facebook to keep in touch with clients and customers.

• One in 5 visits to the internet is on Facebook – put simply, it is where people are online.



Do you have a PROFILE or a PAGE on Facebook?



THREE FACEBOOK MISTAKES

1. Profile when it should be a page2. Competitions – “tag” like” etc.3. Advertising in your profile cover photo



BLOGGING

• A blog is an online journal .• Blog posts are a great way to share useful content online –

a blog post can contain text, images, files or video. • Each blog post can be put into a category and tagged with

key words – this means that the content is easy to find and easy for people to share – much better than a traditional website.

• Can be password protected or private to a small group of people.



YOUTUBE

• YouTube is the largest video sharing site in the world and the second most popular search engine after Google.

• Videos can be uploaded by anyone to their own channel.• There are also built in video editing tools within YouTube. • Google owns YouTube so videos from there always appear

in search results on Google. • People can ‘embed’ YouTube videos in their website or

blog. • It is also very easy to share YouTube videos on social

networks.



LINKEDIN

• LinkedIn is a large professional networking site (approx 147m members at January 2012).

• Used to make professional connections, in recruitment and also contains a number of communities of practice in groups that are variously closed or public.

• The interaction possible on LinkedIn is similar to that provided by Facebook but the site has a more formal and professional feel.



GOOGLE+

• Google+ is the new social network from Google.• It works in a very similar way to Facebook.

Integrates very well with other Google products like Google docs.

• Google+ also has a built-in video conferencing tool called 'hangouts' enabling people to have a face to face conversation online.



PINTEREST

• Pinterest is a new social network. Users create boards with 'pins' pinning images that are from different places on the internet and point to useful content.

• Others can ‘like’, ‘tweet’ or 'repin' the images they like onto their own boards, creating trends which draw traffic.

• Boards can be created on any theme. • Users are encouraged to follow boards on topics of

interest to them.• Amplification to other channels is easy and built in.



like, vote, add, upload, embed, share, forward, invite, Digg, ping, subscribe,

follow, fan, tag, pin, friend1. Collate2. Share3. Aggregate4. Curate5. Create (that’s you bloggers!)6. Collaborate / Mash

SOCIAL CONTENT CREATION



Date of Launch

Short Form Content

Long Form Content

2000 2012

Ease of Participation

Push Button Content & Curation

SOCIAL CONTENT CREATION



reach engage amplify convert hold

Can people share YOUR Content?


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