Category: Technology – Mobile Application of the Year

� Product: cricketnext Mobile app

� Launch: February 25th, 2011

The Situation

�The last decade and a half saw

internet emerging as the foremost

medium of world updates,

information, sports news, et al.

�Today, we see Mobile fast

penetrating into that space with the

fast pace of “Life on the Move”.

The Challenge

�World Cup 2011 – the largest cricket

event of the year

�Provide the latest cricket scores and

updates, real-time and on-the-go, to

all Mobile using audiences

�Establish brand salience and top of

the mind recall for cricketnext.com

(mobile) app among mobile internet

consumers

The Solution

�cricketnext (mobile) app was launched

in February, 2011 across multiple platforms (iPhone, Blackberry, Android and Nokia

touch phones)

�The app. provides the audiences with instant access (on the move) to breaking news

(India and World), LIVE commentary, latest updates, over by over stats, performance

analysis, photos and videos, and much more!

The Features

�Live cricket scores

�Over by over stats

�Every game covered

�Performance analysis

�Pre, Live and Post-game

�Action photos

�Live commentary

�Video analysis

�Players, venue, teams

�Over 30 different views

The Result

�In the very first week, over 20,000

downloads of the app were recorded

�The total downloads till date have

crossed 75,000+

URL: http://m.cricketnext.com/app/