Upload
ex-machina
View
530
Download
0
Embed Size (px)
DESCRIPTION
Jeroen Elfferich's presentation at the Tokyo Game Show in September 2010
Citation preview
Doing More With Less
E [email protected] T @jeroen020
Social Entertainment Technology & Services
HQ in Amsterdam, US office in San Francisco
Customers & partners in media, games & brands
~few times a year
~4 hours a day
Snack‟n‟zap
Feature length
Jackpot. Then nothing. For a long time.
A bit of revenue every day
Cinema Console
Write
Fund, license
Produce
Market (a lot!)
Pray (for a hit!)
Design
Fund, license
Develop
Market (a lot!)
Pray (for a hit!)
TV Web/Mobile/Social
Write
Produce Pilot
Market
Broadcast
Evaluate ◦ Write, produce Season 1,
market a bit, broadcast
◦ Wash, rinse, repeat
Design
Develop v0.9
Seed and/or market
Upload and launch
Evaluate ◦ Tweak, upload v0.91
◦ Analyse, rinse, iterate
4 Billion TV users worldwide
US: 4 hours a day (2 months non-stop per year!)
TV in 99% of all households, 2.24 sets on average
TV is turned on 6h47m a day
Total hours of TV consumed: 250 billion
% Americans who say they watch too much TV: 49
Youth – hours in school: 900 behind TV: 1,500
TV commercials seen per year: 20,000
100.000.000.000 Euro
25.300.000.000 US$
100.000.000.000+ Euro ◦ 2009 US market TV revenues, Idate
25.300.000.000 US$ ◦ 2009 US market game industry revenues, Newzoo
Show Debut channel Debut year Distributor
1 Who Wants To Be A Millionaire? ITV (UK) 1998 Sony Pictures Television
2 Deal or No Deal Nederland 2 (Netherlands)
2002 Endemol
3 Wipeout ABC (US) 2008 Endemol
4 Wheel of Fortune NBC (US) 1975 CBS Studios International
5 Family Feud ABC (US) 1976 FremantleMedia
6 Don't Forget The Lyrics Fox (US) 2007 RDF Rights
7 Hole in the Wall Fox (US) 2008 FremantleMedia
8 Are You Smarter Than A 5th Grader? Fox (US) 2007 Shine International/Mark Burnett Productions
9 Jeopardy NBC (US) 1964 CBS Studios International
10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media
Most Popular TV Gameshows in the World TBI, 2009
1988 The „Henny Huisman Effect‟ is a situation where the national phone system grinds to a halt due to a sudden, massive amount of phone calls.
1996 Participation TV Multi Billion$ industry for Broadcasters, TV production companies, aggregators & Telco‟s Set the standard for premium IVR and text messaging
1999 Big Brother Making headlines worlwdie Interactive voting via SMS and IVR 2008: broadcast in 32 countries, 320 million viewers
“... The programme is sold in a series of 52 episodes to national TV company Sichuan TV. Never before did a European producer sell a full season‟s worth of TV to a Chinese broadcaster. The show will be called „Wo Ai Wo De Zhu‟, or „I love China‟”
TV Lessons ◦ Scheduling & scarcity
◦ Marketing & episodes
Web: ◦ Personalisation & social graph
◦ Gameification of Everything
◦ Massive multiplayer
New platforms ◦ iPad, Google TV, Apple TV, TV app stores
Ex Machina 2010
Massive scheduled interactive entertainment
Live interaction thru social networks, playing with friends
Real-time sync with TV
Access with mobile apps, web apps, TV apps and web services
PlayToTV: 4 pillars
Social network integration
Poll
Rate
Vote & Predict
Q&A/Quiz
Chat & Twitter aggregation
Stars (achievements/badges)
Advertising interaction
Launch quick & iterate
Artificial scarcity works
Pilot, episodes, seasons
Interaction over form
The moment matters
A TV is a TV, not a computer
Leverage your fans, involve your community
Ex Machina 2010
[email protected] @jeroen020
どうも有難う