QUESTION 2:

How effective is the combination of your main

product and ancillary texts?

Our Products

Magazine Cover Film Poster Teaser Trailer

Iconography

Throughout our products we use

various icons, some don‟t appear in

every product but remain important

in creating the brand image.

Iconography:

LOCATION

Forests play an important part in our product as it‟s the

film is set. It represents the isolation and unknown the

characters are feeling

A still from our trailer the background the background

on our poster on our magazine

Iconography:

BLOOD

Blood is obviously an icon for horror films, there are very

few that don‟t contain any at all, but like all slasher horror

films blood is pretty much everywhere

A still from our trailer the blood splat on our poster

Iconography:

DANIELLE

I think it‟s important for the lead character to be on every

product, because it creates a brand image and links all

three products together

Danielle in our trailer Danielle on the Magazine On the Poster

Title and Design

The name is purposely spelt differently because we think the

broken text relates to the characters emotional wellbeing, also it

looks interesting across four lines. It‟s different on the magazine

cover because „Its made by a different company‟

Title in our teaser Trailer Title on our Magazine On the Poster

Title and Design

Following conventions of

Horror Films we chose a

serif font that was thin

and spindly for our title,

it‟s common for the title to

have a grunge effect over

it an it look distorted

Title and Design

Whereas we followed the

convention of magazine titles

being completely different to

the real film title, because its

made by different people

and its used to grab attention

this time using a bold sans

serif font, generally white

Do they appeal to the same

audience?I think they do!

Because EMPIRE

Magazine is

targeted at Males

aged 17-25

Slasher films target

audiences are

extremely similar

to EMPIRE as they

are 15-25 Males

All of our products

include a female lead

which is a contributing

reason men will watch

the film, often slasher

include some kind of

sexual activity

between characters.

Which will appeal

more to the male

audience

Characterization

Present across all of our products Danielle is

seen as “a lost soul” fitting with the

conventions of a typical slasher, we don‟t

feature a particularly strong female

protagonist.

For example she doesn‟t have a very stern

face in any of the products, she is either

confused or scared.