Graze hand picked for you

carinamaggar

eleanorfenlon&

Graze – the brief

Make the Graze brand more distinctive and desirable

Part A Refresh the Graze box.

Part B Redesign the logo.

Part Create direct mail.

Graze – the idea

Insight

Graze doesn’t draw enough attention to the way that each box is tailored to the individual. We think that to enhance the brand, the experience of the box needs to focus on the customer.

Solution

“Hand picked for you.”

new logo

new napkins

Foodball theme

snacks and ladders theme

seedoku theme