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This is the slideshow that accompanied a live webinar presentation by The Music Biz Weekly Podcast, featuring Brian Thompson from Thorny Bleeder and Michael Brandvold from Michael Brandvold Marketing. Topics include: - How to setup and customize your Twitter profile - How to get more followers targeted to your unique musical style - How to monitor what is being said about you online - How to talk and engage with your fans - How to create and find new opportunities in the music industry http://www.thornybleeder.com http://www.musicbizweeklypodcast.com http://www.michaelbrandvold.com
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Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
How to Use Twitter to Promote Your Music
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www.musicbizweeklypodcast.com
Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Is your Twitter Profile ready?1. Need more than one post.
2. Don’t repeat the same post. 3. Avoid words and phrases like:
Listen Here, Watch This, Buy My CD, etc.4. Intriguing Bio.
5. Link to your website. 6. Profile picture.
7. Engage!
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Do Not Sync
• Update your Twitter feed on its own, apart from Facebook
Unlink any Facebook-Twitter auto-posting
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Find Fans of Similar Bands
• Twitter Search is one of your most valuable tools!
• Do your fans also like BandXXX? Then use twitter search to find who’s talking right now to BandXXX!
• How? Search: “@BandXXX”
• Shazaam!
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Use & Abuse Lists & Saved Searches
• Create multiple Twitter Lists of potential influencers (uber fans and potential industry peeps)
• Create multiple Saved Searches to easily repeat your search for similar leads in the future
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Search Music Blogs & Entertainment Papers ‘Contact’ Pages for New Tweeps to Follow • Find them, List ‘em... and Engage!
• (not just once either... create an ongoing relationship, make them know you!)
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Engage!
• Twitter is ALL about conversations. NOT about selling or promoting or spamming people to listen to your music.
• Create new relationships!
• Intrigue fans & industry with your personality
• Pull them in so they want to click on your links
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Create Intriguing Tweets
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• Funny always wins online• Share photos, videos, other band’s music, interesting articles relevant to your community• Write regular blog posts and share• Record video blogs and share• Content is #1
Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Remember the 80/20 Rule• Your prime motive is NOT to sell on Twitter. It’s to
connect.
• But you’re still allowed to share your news
• With every 10 tweets, 2 can be about you... the other 8 should be about conversing with the community and sharing content with them which they’ll like
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Twitter Means Nothing if You Do Nothing to Convert Those Fans
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Traffic • Email Address • PurchaseShare • Like • Tweet • Retweet
Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Twitter Helpful Apps & TipsYou will eventually hit the Follow Limit. Clean Out Dead Weight.There is actually a very fast and easy way to do this clean up. Michael uses a website called untweeps.com and Brian uses manageflitter.com.
Follow FridayCheck out www.followfridayhelper.com great site to help you post Follow Friday posts.
Buffer App, Hootsuite, Tweetdeckbufferapp.com makes it simple to share and schedule the sharing of content you find online. Desktop & Mobile apps to help you manage your Twitter account.
Mobile Apps: Foursquare, Instagram, Soundcloud, YouTube, Viddy, Spotify, Rdio, Get Glue, etc.
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Monitor Your Band1. Visit Twitter.com and log in. 2. In the search box near the top type in the search term… your band name, brand, your company name, the product name, your personal name, etc. 3. The search will return a list of all Tweets containing your search term. 4. Click the Save this Search buttonNow whenever you are on your Twitter home page just click on the Searches drop down and select the search you just saved. You will get a updated page of all Tweets with your search term. This a very simple way to see who is talking about you and what they are saying.
Get into a conversation with those that are talking about you and follow them.
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Wednesday, 31 August, 11
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder • www.MichaelBrandvold.com • www.thornybleeder.com
Need Music Marketing Help? Contact us:
Michael Brandvoldtwitter: @michaelsbemail: [email protected]: www.michaelbrandvold.com
Brian Thompsontwitter: @thornybleederemail: [email protected]: www.thornybleeder.com
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