Submitted by:-•Richa sharma

•Shefali garg•Shipra singh

•Tanushree baral•V satya deepak•Vikram singh

• India’s largest fast moving consumer goods company

• In India since 1895

• Formally incorporated in 1956 A subsidiary of Unilever (51.5%)

• A $ 2.2 billion company 16% operating margin

Market Capitalization: $14 billion

• Market Leader across categories Fabric wash, Personal wash, Dish wash, hair wash, skin

applications, Talcum powders, packet tea, Jams

Number two: Toothpaste, instant coffee, ketchup

INTRODUCTION….

1888 Sunlight soap introduced in India

1895 Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata and Karachi

1902 Pears soap introduced in India

1905 Lux soap and Lux flakes introduced

1913 Vim scouring powder introduced

1930 Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie

1941 Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; Company acquires own sales force

JOURNEY AT A GLANCE….

2001 With the goals of improving hygiene, fighting disease and generating rural incomes for small communities, Project Shakti is launched as a pilot in Andhra Pradesh

2002 Yashodadham, a village reconstructed in Kutch district of Gujarat is dedicated to

1,100 residents, a year after their homes were wrecked by a devastating ear thquak

2005 Management Committee formed, organisation structure simplified

2007 Name formally changed to Hindustan Unilever Limited

JOURNEY CONTD…….

Food Brands

Home Care

Brands

Personal Care

Brands

Water

BRAND PORTFOLIO….

FOOD BRAND

S

Jams, sqash,

ketchup & Bread

Flour & Salt

Coffee

Tea

Soup

Ice cream

HOME CARE BRANDS

PERSONAL CARE BRANDS

WATER

• “As Safe As Boiled Water”• Doesn’t need gas, electricity, or continuous water

supply• Water clear, odorless and tasty• No residual chlorine• Free home demonstrations

COMPETITORS Lux,Rexona,Breeze,Lifebuoy,Pea

rs,Dove,Hamam,Liril.

Pepsodent,Close Up

Sunsilk,Clinic Plus,Dove

Surf Excel, Wheel, Rin

Kwality walls

Knorr

Annapurna salt

Brook bond tea

Rin, Surf exel

Santoor, Chandrika,Cinthol, Mysore Sandal,Godrej no. 1, Nirma,Dettol, Santoor, Savlon,Camay ,Margo ,Cinthol

Colgate,Meswak,DaburRed,Anchor

Pantene,Head & Shoulders,L’Oreal, Garnier

Tide, Nirma, Ariel

AMUL

Maggi

Tata salt

Tata tea

Tide

CHALLENGES BEFORE HUL Inflation reducing Profit

Raw materials.

Reduction in consumer income.

Competition in core categories. Price positioning.

Advertising costs.

Competitors focusing single category.

Emerging.

Consumer behavior. Changing habits

Confused with competitors products.

Traditional.

Rapid innovation in designing new products.

CHALLENGES BEFORE HUL contd.. Create a new & different mindset.

Turn a problem into a solution.

Help to improve the nation’s nutrition.

0%

10%

20%

30%

40%

50%

60%

70%

80%

HUL

COMPETITOR

MARKET SHARE ACROSS VARIOUS

SEGMENTS

DISTRIBUTION CARRIED OUT IN PROGRAMS

THE YEAR OF INNOVATION-2006

• AXE: Sales promotion by iphone

• LIFEBUOY: a)Swasthya chetna

b)Silver coins

• LUX: a)Gold coins

b)Top models,50 years completion,Shahrukh

c)3+1 packs

d) Zee cine awards

• HUL'S PUREIT:1 crore purity challenge

• RIN: 1 crore challenge

• BRU: Co promotional alliance with movie aisha

• LAKME: Lakme Fashion Week

• VASELINE: Tied to lifetime miseries of maneater

• PEPSODENT: Toothbrush and toothpaste combo packs

• BROOKEBOND:Sehatmand parivar sehatmand bharat campaign

SALES PROMOTION….

• Hire top celebs as brand ambassador

• Use of big hoardings

• BRU’s discover something new promotion is being conducted between 11th

december 2010 & 11th march 2011.

• Done in all the leading newspapers,magazines,internet,hoardings,rodio announcements,etc.

• In 2008 HUL came up with offers like buy 3 get 1 free.

• Providing tooth brush with the combo pack of ‘PEPSODENT’.

• Conducting road shows to spread awareness during the lifebuoy campaign.

• Campaigning against H1N1 disease to promote ‘HEALTHY BHARAT ABHIYAAN’.

• Ageless miracle challenge to promote the ponds.

• Beauty ticket contest inviting women to buy lux.

SALES PROMOTION CONTD…..

RIN: dugni safedi, dugni chamak.

AXE: the axe effect.

SURF EXCEL: daag acche hai.

BRU : bru se hoti hai khushiyaan shuru.

LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.

LUX INTERNATION :not just soap, its skin care.

TAJ MAHAL : wah! Taj

SUNSILK : “All you need is Sunsilk”

FAMOUS TAG LINES

Provided income-generating opportunities to45,000 Shakti entrepreneurs in rural areas across 15 states in 100,000 villages through Project Shakti

~ Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002

~ Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies

~HUL & vanrai have undertaken a forestation in the area bringing close to 40 hectares of land under mango plantation

~ Reduced CO2 emissions from energy manufacturing operations by 28% (measured per tonne of production over 2004 baseline)

~ More than 75% of the units are zero discharge sites.

~Launching of the shakti-man program(a parallel program targeting the men folk in the villages).

~others..

HUL Corporate social RESPONSIBILITY….

PROJECT SHAKTI