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Presentation keynote EBU TV Summit, Lucerne, 2010.
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a guy, collecting single malts,is looking for story evangelists
jean philip de tendergeneral manager één, belgium
Leaflet EBU
www.76.be
emotions.understanding
market evolution:number ofFlemish channels
19962010
Flanders: market shares (1996 – 2010)
35,1
20,3
8,8
4,75,9
0
5
10
15
20
25
30
35
40
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
één vtm canvas/Ketnet Kanaaltwee VT4 VijfTV Vitaya Ned
how?
show real people.
webster:
“true to one’s own personality, spirit and character ”
a format is emotionless.
?F a m ily
l if e
authentic authenticityIt’s about true laughter and true tears.
It’s about being distinctive.
It’s about optimism.
marshall mcluhan:
“the medium is the message.”
jean philip de tender:
“the medium is NOT the message.”
a story evangelist.
nine eleven
a story evangelist.
