In the presentation I will convey three different channels and their individual methods of accentuating their station identification. Those stations are shown above.

Each channel has its particular, specific identity. Firstly, Channel 4’s main purpose is to the provision of broad ranges of high quality and diversity within its programming. Specifically its demonstration of innovation and creativity is seen when they use buildings, structures, objects, machines and in general the natural scenery in London to hover and form into the logo 4. Secondly, it shows the diversity of culture through its idents as various locations of the logo (4) is shown in Tokyo, Japan or in New York, America. Additionally, the setting of where the logo is shown is especially important due to it having a direct correlation of what programme is coming up next. E.G The ad could show a suburban or in other words Urban area, representing that a programme dealing with the lifestyles of people living in that particular area is going to be run ; a subtle and clever way to indicate the organization of the scheduling

Here shows a the logo in the the setting of New York emphasizing the shows going to be in or about ‘The Big Apple”

Channels can also show the differentiation of the channel between the idents in the the morning towards the end of the day at night. The idents show this in the way its presented E.G. Cbeebies ident vary in the morning to afternoon because in the mornings we are given the logo Cbeebies very plain and very simple, yet in the afternoon the ident provides this educational section for children to tune into. The ident illuminates all these activities such as bike riding, painting, skipping ropes, butterfly catching etc… All these are just indications of this channel being able to accentuate to our children that exploration, artistic values an discovery are fun and enjoyable.

Moreover, a different perspective is perceived when tuning into the channel (Cbeebies) in the afternoon, the channel presents itself as something called Bedtime Hour. Here at this last section of segmenting the channel implies children that its hour to fall asleep it does this by putting the logo in the setting of night as well as showing the mascots for the channel falling asleep on the moon further implying the hour of “Bedtime”

The identity of your company is important, the identity defines who you are as a company and what you want for the customers, partners and the public. Also separating from your competition and makes you recognizable through branding, actions and communications. Discovery channel is a channel that has changed its idents through the years . I have numbered the sources below to talk bout further: First in the method of transforming the logo as a giant ‘D’ and having the letter revolve around a sphere or circle (to give a representation of the world/Globe)

Second Item:By late 2010 –early 2012 the idents still showcase the logo with the circling ‘D’, yet now they use the Globe similar to a crystal ball to present what shows or programmes that come next. Just allowing their programmes to speak their message for them.

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First Item:By the era of 2000 Discovery channel were trying two different ideas at the same time, they eventually used the globe attached to the letter D of the word discovery. Doing this kept their goal and mission of exploration still there. By the era of 2005, Discovery channel started to change its idents, instead of conveying the world it showcased beautiful parts of the world so viewers could associate those feelings towards it. Telling its audience that they’re still a prominent channel highlight the great amazing nature and values of the world.

Third Item:This is what they use now, here in the ident they subtly present the idea that the future is approaching and even when that happens this channel will still dominate and be the No.1 source of information to increase the publics understanding.

Additionally, a channel known for its merchandise is Cartoon Network-Adult Swim. Here you can see the channel showing the brand through merchandise. The Primary effectiveness of this marketing tool is to reinforce the attraction and the loyalty of the audience. A second TV channel is E4, they use the color purple to familiarize to audience with the logo of the channel. So whenever the color is used on that channel for an advertisements you will know its being using as the channels ident, therefore emphasizing the loyalty of it customers towards that channel by visual identification.

Furthermore, for the instance E4’s method of channel identification can also be used to reflect the channels goals and the channels content. E4 used to color purple and the features in the ident e.g. using slang familiar situations to teens in the idents that suggest the channel includes programmes that the younger audience can relate to.

This is where a firm/company/organization exploits a particular requirement or fulfilling the specific needs of a population. The capitalization of a changing trend that has an increased demand for the product.