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12th March 2012
1. Plan UK – only girls allowed
UK charity Plan UK, which helps the plight of young girls in developing countries, is running an interactive outdoor campaign that contains content only women can view.The Clear Channel bus shelter ad, which will be trialled in London's Oxford Street for two weeks, is an OOH industry first, as it uses facial recognition software with an HD camera to determine whether a man or woman is standing in front of the screen (Plan claims the technology is 90% accurate), and shows different content accordingly. Passers-by can opt in to view an ad and find out more about Plan's work, but men are denied the choice to view the full 40 second ad in order to highlight the fact that women and girls across the world are denied choices and opportunities on a daily basis due to poverty and discrimination. Men are directed to the charity’s campaign website
1. Plan UK – only girls allowed
http://www.youtube.com/watch?feature=player_embedded&v=BHnpSGdIGAI#!
2. Coke Interactive billboard
Coca Cola wanted to launch their ‘Share a Coke’ campaign with a bang. With activity going live across TV, OOH, Radio and Digital,
they needed a little something extra to capture people’s attention – an idea with mass appeal that would create buzz, disrupt, excite and truly engage our target in the sharing and connecting of our
campaign.
On each night of the launch weekend, they unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign. they then handed it over to the public, inviting passerbys to
text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and
email.
McDonald's France and agency BETC gave passers-by in Parisian district La Defense the opportunity to have their photo taken and integrated into the brand's outdoor print campaign on February 24th. Participants got their photo taken in a booth and it then appeared as part of a digitalized poster. Everyone who participated left with a personalized version of the print ad, with their own face on it. The stunt was part of the brand's ongoing French campaign, 'Come as you are', (Venez comme vous etes), which aims to highlight how people from all walks of life are welcome at McDonald's. The portraits are currently on the McDonald’s France website where users can rotate the head, torso, and arms of six racially and age diverse patrons.
3. Mc Donald’s Interactive billboard
http://www.youtube.com/watch?feature=player_embedded&v=iUYD0R5nOGc#!
3. Mc Donald’s Interactive billboard
4. Coca-Cola: Papertweetos
COCA-COLA IN ARGENTINA BRINGING TWITTER TO LIFE TO SUPPORT THE NATIONAL FOOTBALL TEAM IN THE COPA AMERICA
4. Coca-Cola: Papertweetos
http://www.ibelieveinadv.com/2012/03/coca-cola-papertweetos/
5. Dollar Shave Club – our blades are F**cking great
What might initially appear as a joke, this is actually a pitch video for the dollar shave club. They show that you can use humor and
be irreverent and still have a great brand story.As the ad explains, if you’re sick and tired of paying $20 a month
for razors and you don’t need a vibrating razor with a flashlight and other quirky add-ons built in then you need to try their razors.
Even guys who don't shave might want to take up the habit when the club's founder Michael Dubin takes them on a now-viral (almost
3m views on YT) tour of his warehouse. He makes fun of his competition, points out that his polio-afflicted grandpa didn't need pricey multiple blades, and declares that he's creating jobs. Dollar
Shave Club actually sources its own razors and blades from manufacturers in China This, and its direct sales approach, means it
can keep prices way low. The Dollar Shave Club video only cost CEO Mike Dubin $4,500
5. Dollar Shave Club – our blades are F**cking great
http://www.youtube.com/watch?v=ZUG9qYTJMsI&feature=player_embedded
