Institutional Research I am carrying out a market analysis of the thriller genre to find out how many thriller films were released in 2012, how profitable the genre is, what films were most successful and what are the characteristics of the audience for this genre.

How many thriller films were released in 2012

In 2012, 647 films were released in the UK. Thriller films featured 12 times in the top 20 films of 2012.

How profitable the genre is

The total gross of thriller films for 2012 was $1,521,095,781, the highest grossing film being Skyfall. This film was the highest grossing because it is a classic film that has been around for years. The James Bond films are very popular and are highly anticipated.

Which films were most successful

The most successful film of 2012 was Skyfall, one of the genres of this film is thriller. This film was successful because it is part of a long running, popular series so was very highly anticipated. This film used lots of different ways to promote it such as adverts, a trailer and a song that was sung by a very popular singer of that time.

What are the characteristics of the audience for this genre

The audiences of thriller films mainly consist of males as they are interested in action thriller, horror thrillers and political thriller films because of the action involved in them. Horror thrillers also attract a more teenage audience as the younger generation find those films exciting.

Conclusion

Looking at my research, I found out that the thriller genre is one of the most popular genres as 12 of the top 20 films of 2012 were thriller films. The total gross for thriller films was $1,521,095,781. This also tells me that the genre is popular and successful. I also found out that the characteristics of the audience are people who enjoy action and suspense. I will make sure to include these elements in my video to attract a bigger audience.