Best Fake Smile – James Bay

By Amie Page and Emily Ware

LyricsNo you don't have to wear your best fake smileDon't have to stand there and burn insideOh oh oh if you don't like it

She's working late and making eyes at the doorShe's sick of everybody up on her floorShe wants the sun in her eyes but all she gets is ignored

She used to put it out and get it all backBut now she's slipping trying to carry the actShe's sweating under the lights, now she's beginning to crack

Woah

No you don't have to wear your best fake smileDon't have to stand there and burn insideOh oh oh if you don't like it

And you don't have to care so don't pretendNobody needs a best fake friendOh oh oh don't hide it

No hesitation now she gets up and walksShe thinks of all the pain and pride that it costShe empties all the tip jars and won't get back what she lost

Outside the window with two fingers to showShe lifts her head up just to blow out the smokeShe doesn't have to look back to know where she's gotta go

No you don't have to wear your best fake smileDon't have to stand there and burn insideOh oh oh if you don't like it

And you don't have to care so don't pretendNobody needs a best fake friendOh oh oh don't hide it

If you don't bleed it you don't need it anymoreIf you don't need it get up and leave it on the floorNo more believing like it's a voice you can't ignoreIf you don't need it you don't need it no

And you don't have to wear your best fake smileDon't have to stand there and burn insideOh oh oh no if you don't like it

And you don't have to care so don't pretendNobody needs a best fake friendOh oh oh don't hide it

No you don't have to wear your best fake smileDon't have to stand there and burn insideOh oh oh if you don't like it

Oh oh oh no if you don't like it

GenreThe genres that James Bay covers are Indie,

Indie rock, indie pop, alternative rock, folk rock and soul.

However ‘best fake smile’ is Indie pop as it has a quicker tempo and more upbeat content.

Other video’s that we have watched that are in the same genre that we have chosen are George Ezra’s ‘Blame it on me’ and ‘Budapest’. We noticed that a lot of slow motion was used in these videos which is something to consider when doing our video. Particularly in ‘blame it on me’ a lot of slow motion was used which juxtaposed the tempo of the song. In both of these videos there were a lot of extras featured, we hope to use around 7-8 extras to try and incorporate some of the aspects we have noticed in the videos linking to our genre.

Target audienceWe will be looking to target a slightly older teen audience of mainly girls. We feel our video will be aimed towards girls as our performer and all the extras will be girls so will be steered into a more feminine direction. Also, the video will show it from a females perspective. Other artists that our target audience will be interested in will be George Ezra, The 1975, Ben Howard, Ed Sheeran and Hudson Taylor as they are all in the same genre, with a few cross overs into pop.

Concept of our video The idea for our video is to have a strong narrative, with

some performance aspects running throughout. The main theme of the video is to show a diverse change

in character from a girl living a strict and oppressive lifestyle to embracing her freedom and ‘breaking free’.

We will show this change through the use of costume, makeup, hair and location.

In the beginning of the video we’ll show our main performer living in a strict house where her parents expect her to be ‘prim and proper’. Her parents have very high expectations of her. The pressure that her parents put her under becomes too much for her and she decides to go against her parents’ will by becoming the opposite of what they want; changing her appearance as well as her attitude.

Tik Tok – Ke$ha

From…

To…

Which conventions will we use?

Lyrics and visuals – As the song is by a male artist and our performer is female, we can’t have her lip sync the lyrics. Instead, she will do actions hat match what the lyrics are saying. Close ups – We will have close up shots throughout the video, which will show her progression as a character. Genre – we will show the genre of the song through the video by using colour (prominent in pop videos) and aspects of indie shown through the narrative. Music and Visuals – We’re going to try and cut some shots in time with the music. Also, as the tempo of the song picks up towards the end we will have more quick cuts along with a change of location.

https://www.youtube.com/watch?v=i4NpXfRCgGY