Be able to present results of research

Harry Neal

Learning Outcome 3

A press junket will be held at monthly intervals to keep the attention of the public and the media alike. These conferences shall be hosted in reputable establishments, such as the Mayfair Hotel in London, making them even more of a coveted affair to attend. An assortment of media companies will be invited to the conference. Newspapers companies such as the Times and the Independent will rub shoulders with TV companies like the BBC and Sky as they receive the latest information on the film. Members of the public will also be selected via competitions to attend the event, where they can see for themselves the information that they so desire.

Press Junkets

The trailer for Skyfall will be shown before other feature films of similar genre. The Bourne Legacy, released three months before the upcoming 007 film, would be a suitable film to show the trailer prior to. Both films belong to the genre of action-thriller and feature similar themes, making it ideal for promoting Skyfall. The British Board of Film Classification (BBFC) classified the previous two films in the Bond series, Casino Royale and Quantum of Solace as 12A for cinemas. Given the more mature themes of their successor, it is wise to assume that Skyfall will be classified either as 12A or 15, depending on the content of the film when it is assessed by the BBFC.

Trailer

Posters will be displayed in busy public places where they will likely gather the most attention. One ideal location for this purpose would be a cinema. Here, moviegoers could view the poster for Skyfall and consider seeing the film when it is released later in the year. Another suitable location would be places of public transport, for example an underground station, where large amounts of people can see it as they travel to work. It would benefit the film to have its posters placed several months before it is released. By doing this, the public will be made aware of the film long before it hits cinemas, giving them time to consider and plan for the film when it is finally launched.

Poster

A website dedicated to Skyfall will be launched to the public to generate additional interest to the film in the run up to its cinematic release. Fans can go online and enjoy special content regarding the film that will be gradually released as the months pass. The site will feature typical adverts for the film, such as posters and banners, as well as teaser trailers and featurettes to keep even the most dedicated fans satisfied. Such content may even make its way to social sites such as Facebook and Tumblr, where a greater audience would be able to view the campaign material without having to seek out the official website, allowing everyone to keep up with the film’s progress.

Viral Campaign

Merchandising is an equally import aspect of promoting the film to the viral campaign. The James Bond film franchise is often known to endorse or otherwise feature other licensed products in its movies. One particularly famous example is the Aston Martin DB5, a British car universally recognised by fans of the series and motor enthusiasts as the signature Bond car. While this model of car is not as suitable for the films today, it is likely that a successor of the DB5 could be used to promote the latest film. This could tie in with the typical merchandising of action figures of Bond and the car for younger audiences, or perhaps even the car itself for adult fans.

Merchandising