Conor Norton LO3

LO3

Captain America the first avenger focuses on the early days of the marvel universe when Steve Rogers decides to volunteer to participate an experimental program that turns him into a super soldier known as Captain America all this after he was turned by the army because of his poor health but he would do anything to help in the war. Once his transformation is complete his joins forces with Bucky Barnes and Peggy Carter to wage a war on the evil and HYDRA organisation led by infamous and villainous Red Skull.

What is the target audience of Captain America?

Comic book and superhero fans.

Genre Superhero/action

Year of production 2011

Director Joe Johnston

Producer Kevin Keige

Distributor Paramount Pictures

Budget $140 Million

UK release date July 19 2011

Box office takings $368,404,656

What is the target audience of The Thing? Horror fans and fans of the original movie.

Genre Horror

Year of production 2011

Director Matthijs Heijningen

Producer Marc Abraham and Eric Newman

Distributor Universal Pictures

Budget $35 million

UK release date 14 October 2011

Box office takings $30,286,706

Conor Norton LO3

TV

TV advertising is one of the most important types of advertisement. But you can’t just advertise on any channel or programme you need to target programmes with similar audience so they can relate to the advertisement, as their is know point advertising a horror movie on children’s channel as it will scare them and they or their parents will not go and watch it. But if you advertise it on channels like E4 where they show programmes that are teenagers and adults as they are the type of audience that will go and watch the movie so they are getting the most out of their advert on these channels where they can reach allot of their target audience.

Web

Web advertising and using social media is one of the most rapidly growing media’s and way of advertising as they are attracting the biggest audiences their for you are able to advertise your film to a wide range of audience

What is the target audience of 50/50? Comedy fans and fans of Seth Rogan

Genre Comedy

Year of production 2011

Director Jonathan Levine

Producer Evan Goldberg, Ben Karlin, Seth Rogen

Distributor Lionsgate

Budget 8 Million

UK release date 30th September 2011

Box office takings $39,185,691