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Bristol in context: the suburbs of the City of Bristol spill over into adjacent local authority areas. The City also has a wider relationship with nearby towns and cities. For example 21% of the people who work in Bristol live in South Gloucestershire. Just under 9% of Bristol’s workforce lives in North Somerset. There are significant flows in the reverse direction out of Bristol.

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Page 1: NTCities - NTBristol

Bristol in context: the suburbs of the City of Bristol spill over into adjacent local authority areas.

The City also has a wider relationship with nearby towns and cities. For example 21% of the people who work in Bristol live in South Gloucestershire. Just under 9% of Bristol’s workforce

lives in North Somerset. There are significant flows in the reverse direction out of Bristol.

Page 2: NTCities - NTBristol

Bristol Portfolio

� Clevedon Court� Redcliffe Bay� Leigh Woods� Cadbury Camp� Frenchay Common

� Shirehampton� Failand Estate � Blaise Hamlet � Westbury College

Gatehouse� … Tyntesfield

Page 3: NTCities - NTBristol

Starts with Tyntesfield

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6 Years Capital Works Programme

£16.4 million

Public Benefit 6 years

� Learning

� Audience

Development

� Access

� Interpretation

Page 5: NTCities - NTBristol

56% visitors come to see conservation in action

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Sawmill Centre

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65 % of visitors come from

within 25 miles

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800 volunteers

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Reaching 220,000 visitors 2011/12

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Building on legacy of Tyntesfield …

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Bristol Vision 2012 - 2020

�By 2020 everyone in

Bristol will have visited

or feel connected to

their local NT place

Page 12: NTCities - NTBristol

Bristol’s unique brand?Destination Bristol, has been developing a

place-making and marketing strategy for

the City of Bristol. Their analysis points to

Bristol as having defining characteristics of

innovative, creative and unorthodox.

Page 13: NTCities - NTBristol

Character of the voluntary sector

Easton & Lawrence Hill Neighbourhood Management- A resident-led organisation to make positive changes in Easton and Lawrence Hill

Firebird Theatreis a Company of sixteen disabled actors.

Horfield Organic Commuity Orchard – a small group who created an orchard on overgrown allotment plots

Bristol Musicspace provides music therapy services fro children, young people and adults in Bristol and the Surrounding area

The People’s Republic of Stokes Croft is working to support the development of Stokes Croft as a Cultural Quarter

Bristol has a large and diverse voluntary sector. VOSCUR, the umbrella body in the City has

more 450 member organisations, spanning everything from the 1st Bristol Muslim Scout to the

Churches Conservation Trust, and the Furniture Reuse Project to the Easton Jubilee Trust. There also appears to be a fairly strong interest in volunteering. Volunteering Bristol responded to

14,800 volunteer enquiries in 2008/9. Below is a snapshot of this varied sector:

Saxon Road Green Space– a community group in St Werburghs working to conserve a local greenspace for people and wildlife

Windmill Hill City Farm is an independent community project half a mile to the south of Bristol City Centre

Young Bristol works with young people across the Greater Bristol area running projects that build young people’s confidence, give them new practical skills and a sense of purpose and self-worth

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Bristol Mosaic

Area Bristol Urban Area

Members Members

11,626 Liberal Opinions 34,226 1 Ex-Council Community 46Non Members Industrial Heritage 28,356 Non Members #N/A #N/A

194,611 Suburban Mindsets 24,482 46 #N/A #N/A

Penetration Penetration

6.0% Top 3 Proportion of box 45% 2.2% Top 3 Proportion of box #N/A

Members Members

9,059 Liberal Opinions (Fit) 14,039 0 #N/A #N/A

Non Members Professional Rewards 6,009 Non Members #N/A #N/A

37,458 Suburban Mindsets (Fit) 5,235 0 #N/A #N/A

Penetration Penetration

24.2% Top 3 Proportion of box 67% #DIV/0! Top 3 Proportion of box #N/A

No

n F

ITF

it

Reach Non Reach

TOP 3 MOSAIC Groups

TOP 3 MOSAIC Groups

TOP 3 MOSAIC Groups

TOP 3 MOSAIC Groups

Page 15: NTCities - NTBristol

Bristol MOSAIC Profile

within 40 minutes DrivetimeSuburban Mindsets – Married, middle aged with kids. Typically this group are middle class or

skilled working class; with aspirations to owning their own house and a decent standard of living and lifestyles in which to bring up their children. One of the groups least likely to get involved

with local society; simply because they have ‘busy lives’. They are unpretentious in their tastes,

and often working within a budget. Would include some of our explorer families who might find a

more local NT offer appealing from a value and ‘connecting / learning with their children’

perspective.

Industrial Heritage – Traditional and conservative this group are mostly married and are

approaching retirement. Their children have left home leaving them in a larger home than they

need; mortgages are virtually paid off as they save carefully and avoid debt. They are socially responsible people who generally live in the same community as where they have grown up.

Neighbourhoods are concentrated where there was growth in the industrial revolution; South

Wales, East Midlands, South Yorkshire and the Pennines. This group are more responsive to

traditional sales approaches that emphasize value for money.

Liberal opinions – Young upwardly mobile, cosmopolitan professional. Well educated and likely to be in good jobs which would include journalists, politics or the arts. This group would be

a strong target for NT, as much of their leisure time is spent in museums, exhibitions, cinema

and theatres.

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2011 – 12

We’ve been doing a lot of talking

� Bristol Natural History

Consortium

� Home Farm Frolic

� Bristol Spirit of Place Debate

� Forum for Future

� Kings Weston Volunteer Partnership

� Bristol City Council

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And doing a few things …

Bioblitz 2011

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Now we’ve got to do something!

What next?

� Currently in planning

phase for

programme of work 2012 – 2017

� Three streams:

• Animating Urban

• Outdoors

• Perception busting

Page 19: NTCities - NTBristol

Animating urban environment

� Bear Pit improvement

group

� Happy City Initiative

� Reconnecting People to Food pilot (Morrisons/Forum for Future/NT/BCC)

� ISHED digital

technologies

� Place making projects

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Outdoors – 83% of Bristol People

use local green space

� Kings Weston

Volunteers

� New Portfolio

Outdoors Manager –Focus on

Partnership

� Brislington Victory

Park

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Perception Busting activity…

� Exciting digital engagement projects with ISHED

� Events e.g. Aardman partnership

� Creative Economy partnership

� International Games Festival

� Home Farm Frolic

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Success dependent on …

� Sufficient team capacity

and good range of skills

� Clear plan of action

� Ability to source funding

� Partnership

� Sharing learning & knowledge

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Exciting times

For ever for everyone