FEBRUARY 23-26, 2017

AN INITIATIVE BY THE CENTRE FOR SOCIAL INNOVATION

WHAT IS TORONTO FOR EVERYONE? Toronto for Everyone (TO4E) is an initiative by the Centre for Social Innovation, celebrating the city we want to create together. It’s a community where we all belong, where we can see ourselves, and where each of our cultures, ideals, and values form the vibrant fabric of our city. We believe that Toronto can be the global model for inclusivity and social innovation. Honest Ed’s may be closing its doors, but Ed’s legacy is his unique ability to foster community can carry on. For years, Ed opened his doors to immigrant families, hosted street parties and gave away free turkeys. Now it’s time for us to carry the torch through all of our city and community building initiatives, starting with An Honest Farewell this February 2017. #TO4E

ABOUT: Centre For Social

Innovation Founded in 2004 in Toronto, CSI is the first co-working space in the world. As a successful non-profit social enterprise, CSI is home to over 1000 social mission organizations working across every sector to foster a world where we put people and planet first. We believe in being scrappy, keeping it real, and having fun while making social change.

We build community.

6 Locations across North America 10 Years in operation 75 Government & Corporate Partners 1000 Social mission organizations 1700 Social innovators

For over 65 years, Honest Ed’s has been a second home to immigrants setting up a new life in Toronto. Whether it was buying your first winter coat, or stocking up on ceramic mugs, there was something for everyone at Honest Ed’s.

Ed Mirvish, the wheeler dealer shopkeeper and host of the annual turkey giveaway, captured the minds and hearts of Torontonians everywhere, turning the bargain basement into a cultural icon and historical landmark.

In February 2017, the Centre for Social Innovation will host An Honest Farewell: the first, last and only event at Honest Ed’s before it goes. The 4-day

event will pay homage to this special Toronto institution, while envisioning the next chapter of its impact on our city.

And now it’s time to say goodbye.

AN HONEST FAREWELL

Growing from the humble roots of a small storefront into an iconic landmark, Honest Ed’s represents the hustle and transformation of a city and its people. Its closing is symbolic of Toronto’s next chapter; one of coming into its own.

An Honest Farewell will celebrate the beauty of Honest Ed’s past, while drawing a vision for the future. It’s the invitation to co-create a playground rooted in our ideals and idiosyncrasies.

Honest Ed’s was for everyone.

Companies and organizations that place inclusivity as a priority, both in the workplace and in the design of services, products and spaces, are winning with the talent and innovation that comes from fresh voices, multi-faceted perspectives and an internal culture of belonging.

Diversity is our asset. Inclusivity is our choice.

How is your organization showcasing its commitment to inclusivity?

Toronto is experiencing a seismic shift in grounding into a recognized global identity and brand. From T.dot and the Six, to We The North and Home is Toronto, citizens are wearing their city stripes, loud and proud.

Toronto for Everyone wants to be part of this movement.

- Justin Trudeau, Prime Minister, Canada

Compassion, acceptance, and trust; diversity and inclusion—these are the things that have made Canada strong and free.

Not just in principle, but in practice.

The entire Honest Ed’s building will be transformed into a four-day interactive experience that will bring together a collaboration of artistic disciplines to honour the past, present and future.

EXPERIENCE PROGRAM LOCATION AUDIENCE DATE

Media Breakfast Media Launch & Tour Outdoors / Store Partners and Media Thurs, Feb 23 8am - 11am

Patron Cocktail An evening bringing together leaders across Toronto to chart the future of the most diverse and inclusive city in the world

Bad Boy & Honest Ed’s East Building

Toronto Leaders and TO4E Partners & Donors

Thurs, Feb 23 7pm - 12am

Public Interactive Experience: Maze

Interactive exhibit celebrating the past, present and future of Toronto, through the lens of Honest Ed’s

Honest Ed’s West Building

Everyone Fri, Feb 24 – Sun, Feb 26 10am - 6pm

Market of the Future

Envisioning the new market economy Bad Boy & Honest Ed’s East Building

Everyone Fri, Feb 24 – Sun, Feb 26 10am - 6pm

Community Hub A public space with community-led programming e.g Honest Ed’s Storytelling Hour, Panel Discussions etc.

West Building Everyone Fri, Feb 24 – Sun, Feb 26 10am - 6pm

Party Farewell party featuring DJs, musicians, dancers and turkeys!

Honest Ed’s East Building

Everyone (Ages 19+) Sat, Feb 25 9pm - 2am

The one-and-only send-off event for Honest Ed’s that will surely go down

in Toronto’s history.

Historical Event

4-day event bringing together Toronto’s best

artists, performers, business owners to create an

impactful experience.

Co-created Experience

Over 20,000 progressive young professionals and families, across cultures,

in attendance.

Diverse Audience

Connect your brand to the story of Toronto as a global model for

inclusivity, social innovation and community.

Brand Association

Spotlight how your organization is

fostering a world that puts people and planet

first.

Brand Awareness

Reach over 250,000 urban professionals and families across Toronto through impactful media

impressions.

Exposure

CBC

BlogTO

Toronto Star Metro News

Monthly Site Traffic: 100k Avg. Social Media Reach: 13k Followers (FB): 24k Followers (Twitter): 19.3k

REACH

For more information, contact: Partnership Inquiries partnership@torontoforeveryone.com

General Inquiries hello@torontoforeveryone.com