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•Hundredsofelectronicsshopsinonepartoftown•Smallshopsthatsellalittlebitofeverything•Littlespecialization•Standardproductssuchas1.5-meterdishesandISDB-Treceiverscanbefoundatmanyshops

This is the Santa Ifigenia church. The street is named after the church and it is on this street that all the shops that sell electronics such as satellite dishes and digital TV receivers can be found. Hundreds of these shops are spread out along the Santa Ifigenia street and the surrounding side streets. This section even has its own web site: www.portaldasantaifigenia.com.br

Santa Ifigenia in São Paulo

COUNTRY REPORT Digital TV Shopping in São Paulo, Brazil

TELE-satellite MagazineBusiness Voucherwww.TELE-satellite.info/12/03/santa-ifigenia

Direct Contact to Sales Manager

ë São Paulo

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A Common Place for Digital Friends: The Electronics Shopping Paradise in São Paulo

1. There’s no doubt: the dishes on the roof of this store in the Santa Ifigenia district show that satellite antennas are being sold here. It’s one of the branch offices of the C.S.I. electronics chain.

COUNTRY REPORT Digital TV Shopping in São Paulo, Brazil

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In São Paulo’s old city you’ll find the Santa Ifigenia church. The street on which the church is located has the same name and it is here that you’ll find one electronics shop after another. For many blocks there are small and then even smaller shops sometimes with their own storefronts and other times it’s just a small stand in one of the many shopping malls. The inhabit-ants of São Paulo, a.k.a. the Paulistas, can find here any electronic gadget that they could possibly think of.

It’s easy to get to this electronics shopping mile: you simply take the “blue” Metro, Linha 1 Azul, to the São Bento station. As soon as you exit the

station, you’re standing in front of a church. It’s actually the São Bento church (Basilica Nossa Senhora da As-suncao).

Once you cross over the Santa Efige-nia viaduct you’ll end up face to face with the Santa Ifigenia church. The electronics shops start to the left. Since the switchover to digital terrestrial TV in Brazil is the talk of the town, many of these shops sell ISDB-T receivers.

Rogerio Teixeira is one of the sales-man for the “Central Santa Ifigenia” chain of stores. Is it just a coincidence that the abbreviation for this chain turns out to be C.S.I.? “We have five stores in this area”, he tells us, “The

company was founded ten years ago.” In addition to security systems such as wireless cameras, C.S.I. also sells satellite dishes. It’s not hard to spot all the dishes on the roof of the store. “We sell 12-15 of these 1.5-meter C-band antennas each month”, explains Rogerio Teixeira as he points out the packaged segments. The company has nine employees and ISDB-T receivers are also sold here: “We sell from 50 to 80 of these receivers every month depending on demand”, we found out. The company can also be found in the Internet at www.antenas.com.br. The company CenterSat has slightly higher digital TV technology sales. Luiz ex-

2. Rogerio Teixeira sells this 1.50-meter segmented antenna for the C-band. 50-60 of this kind of dish are sold by his C.S.I. shop each month.

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plains to us that this company has been in existence for 12 years and employs 12 people: “We sell roughly 70 of these 1.5-meter dishes each month as well as 200 ISDB-T receivers.” This company can also be found in the Internet at www.jjjdigital.com.br.

Several hundred of these shops are

stuffed together in the Santa Ifigenia. If you add up all the shops, you end up with a large quantity of products. As is typically the case with smaller shops, the owners try to sell everything with-out specializing in anything particular.

If you’re looking for a specific compo-nent, you might have a hard time find-

ing the right shop. They all sell every-thing and none of them sell anything special. Santa Ifigenia would approve.

Even at CenterSat the satellite dishes show that digital technology is sold here.

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Luiz is a salesman at CenterSat and is happy that his shop sells about 70 satellite antennas every month.