11.72%

50.38%

24.66%

6.41%4.28%

2.01%

0.54%

Age Group Percentage

Age 18-24

Age 25-29

Age 30-34

Age 35-39

Age 40-49

Age 50-59

Age Above 60

According to Taobao’s latest statistics, in the first 8 months of 2011 , around 600,000 people conducted wedding related online shopping.

Among them, age group 25-29 accounted for 50.38% . No big surprise, age 25-29 is the golden group for marriage in China. Afterwards, the propensity is people get married less and tend to spend less.

Of course female shoppers are the leading role in wedding shopping; their purchasing items include wedding gown, bedding etc, but among all, jewelry (including wedding ring) is the most favored category (Yes, someone says, jewelry is women’s best friend)

Wedding related online shopping is gaining traction among young generation in China

Source: Taobao Sep 2011