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Socialonomics
Is Social Media a
fad?
Social Media is not about
Technology
Relationships
Customers
Tragedy
revolution
Social Media is ALL About
PEOPLE
• Over 50% population is under 30years old
•96% of them have joined a social
network
• Years to Reach 50 millions Users
Radio TV
38 Years 13 Years
Internet iPod
4 Years 3 Years
Facebook added over
200 million users
in less than a year
• CHINA
• INDIA
• UNITES STATES
• INDONESIA
• BRAZIL
If Facebook were a country it would be the
world’s 3rdlargest ahead of the United States and only behind China and India
•Social media has overtaken
pornography as the #1 activity on web.
T tops
for
for weekly
traffic in the US
26% of parents are "friends" with their children on social media
Babies in egypt named facebook
It even impacts our offline behavior.
1 of 5 couples meet online
3 in 5 gay couples meet online.
1 in 8 divorces are blamed
on Facebook
• What happens in Vegas, gets uploaded on
• “Facebook me” is the new “this is my number”
An education study revealed that online students out performed
those receiving
face to face instructions.
kindergartens are learning
on iPads not chalkboards.
They have more
twitter followers
than entire population of
50% of the mobile Internet traffic in the UK
Imagine what it means 4 bad customer experience
Airtel Ad
15 million
real farmers
80
million
Farmville farmers
• Youtube I is the second largest search engine in the world
every minute 24 hours of video are uploaded on youtube.
• If wikipedia were made into book, it would be 2.25 million pages long and would take you over 123 years to read.
• Wikipedia has over 15 millionarticles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
Word of mouth is on Digital marketing.
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
34% of bloggers post opinions about products and brands.
90 % of consumers trust peer recommendations
60 millions status updates happen on Facebook daily
We no longer search for the news, the news finds us.
We will no longer search for products and services, they will find us via social media
Social Media is not a fad?
it’s a fundamental shift in the way we communicate
Welcome to the social media revolution
We don’t have a choice on whether We do a social media the question is how well we do it-
-Eric Qualman