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www.soma365studio.com Soma 365 Studios
Acquire | Retain | Monetize
Direct to Consumer
Soma 365 Content Marketing
www.soma365studio.com Soma 365 Studios
The Big Idea
Packaging Direct Response Offers with Soma 365 Content Marketing
Programs to Engage Local Consumers and Drive Them to a Digital POS
Screen Agnostic Strategy to Acquire, Retain and Monetize
• SBG Promotes Soma 365 Digital Platforms Across Network of 80+ Stations
• Call-To-Action Broadcast Media Drives User Acquisition on Digital Platforms
• Retain Active Users with Lifestyle-Based Content and Promotional Offers
• Aggregate Acquired Digital Users Into Localized User Segments
• Monetize Local User Segments via Direct Response with Soma’s Digital POS
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What Are We Talking About?
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Television Audience
Soma Digital Platforms
Lifestyle Engagement
Convert Users Into Buyers
www.soma365studio.com Soma 365 Studios
Overall Model What’s Soma’s Solution?
Images Promo Offers Videos Articles
Visit Website
Download App
Television Call-to-Action
Soma 365 Lifestyle Vertical
Active Users
Brand/Product Marketing and Advertising Brand/Product Marketing and Advertising
e Commerce Platform
Smartphone Platform
Online Platform
Tablet Platform
www.soma365studio.com Soma 365 Studios
TV Media and Promo
Marketing Ecosystem How Would It Work?
Soma 365 Lifestyle Verticals Health & Inspiration
Visit Website
Download App
Localized Point-Of-Sale Traffic
Delivers Offer Specific Engagement
Local Viewer Acquisition
Local User Segments
User Acquisition
Smartphones
Desktops/Laptops
Tablets
Offer Marketing and Advertising
Branded Players Landing Pages Facebook Programs
Content Marketing Program – Digital Activation
Soma 365 Digital POS
SBG Television Stations
Beauty & Fashion Travel & Luxury Entertainment Business & News Food & Spirits Kids & Parents
www.soma365studio.com Soma 365 Studios Soma 365 Studios
Sinclair Properties
Station Websites
Smartphone Apps
Tablet Apps
Facebook Profiles
Advertiser Properties
Brand Website
Brand Smartphone App
Brand Tablet App
Brand Facebook Profile
Ad Media
Ad Media
Sales + Distribution How Do We Work Together?
Content
Content
Smartphone Platform
Online Platform
Tablet Platform
Ad Media
Content
Content
Content Content
Branding Advertising Promotion
Brightcove CMS/CDN
Ad Serving Platform
Soma 365 Lifestyle Verticals
Soma Sales Sinclair Sales
Branded Video Players Landing Pages Facebook Programs
Content Marketing Program – Digital Activation
www.soma365studio.com Soma 365 Studios
Soma 365 Package
Customizable Solutions For Acquisition, Retention and Monetization
What Are We Selling Brands?
• Multi Platform Lifestyle Property
• Lifestyle Vignette Series That Feature
Promotions and Special Offers
• Branded Video Player Environments
with Soma Content Bundles
• Social Interaction with Buddy Media
Activation Programs
• Direct Response Landing Pages That
Connect to POS
www.soma365studio.com Soma 365 Studios
Lifestyle Vignette Series
A Year ‘Round Conversation with Consumers about Purchasing
Can You Explain “The Show?”
Soma 365 “Discover Life Everyday”
• Seasons, Holidays and Occasions are the primary
drivers for over 85% of all purchase decisions
• Twelve (12) monthly videos focus on products,
activities and lifestyle elements that contribute to
happiness, health and success
• Soma 365 targets consumers with a calendar
of aspirational and inspirational purchasing
opportunities that support wellness
• Vignettes are designed to target different
purchasing segments within both male and
female consumers
www.soma365studio.com Soma 365 Studios
12 Month Calendar
Targets Buyers Around Seasonal Topics, Holidays and Special Occasions
When Are The Promotions?
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
www.soma365studio.com Soma 365 Studios
Vignette Integration
Target Viewers/Users with Thirty (30) Day Direct Response Offers/Promos
How Do Brands Deliver Offers?
Vignettes Include a 01:30 Sponsored Segment
• Sponsored segments are contextually integrated
into each vignette, providing organic placement
of Brand Partners and their products
• Segments will be designed to showcase a limited
time offer/promo, highlighting unique value or
utility that drives urgency and purchase intent
• Segment script and on-screen messaging will push
viewers to a direct response landing page
• Offer activation on Facebook will also be used to
increase engagement and drive POS conversions
www.soma365studio.com Soma 365 Studios
Branded Player
Soma 365’s Branded Player enables Brand partners to Deliver Branded
Experiences and Sustained Engagement to Target Viewers
Interactive Branded Environment
• Player Screen
• Banner Ad
• Video Selection
• Link to Landing Pages
Customized Video Play Lists
• Brand Partner Original Content (e.g. Infomercial)
• Soma 365 Content Libraries
Lifestyle Content Pods
• Three (3) weekly videos + articles
• Three (3) month term
What Do Viewers See?
www.soma365studio.com Soma 365 Studios
Lifestyle Content Pods
A Library of Aspirational and Vibrant Luxury Lifestyle Content that Delivers
Superior Style, Wellness and Entertainment Values to Brand Partners
Target Customers with “Pods” of Soma 365 Premium Lifestyle Content
• Available anywhere -- websites, mobile sites, smartphone apps and tablet apps
Acquire New Customers by Activating with “Content Pods” Curated
From Soma 365’s Key Lifestyle Verticals, including:
• Entertainment
• Beauty & Fashion
• Travel & Luxury
• Business & News
• Health & Inspiration
• Food & Spirits
• Kids & Parents
How Do Brands Expand Reach?
Soma 365 Lifestyle Vertical
Content Pod Inventory Bundle
Images
Videos
Articles
Sponsor Logo/Status
Pre-Roll/Single Card
Banner Ad
www.soma365studio.com Soma 365 Studios
To Create a 1-on-1 Conversation with Target Customers, Brand Partner
Content Marketing Programs Include Custom Activation on Facebook
Brand Partner Facebook Programs will Integrate:
• Content and special offers that encourage viral sharing
• Fan Pages with Poll’s that encourage voting
• Enter to win contests that drive registration
Facebook Activation will Increase:
• Page Traffic
• Friends
• Likes
• Commenting
Social Engagement How Do Brands Interact?
Content + Social = Engaged Customers
If your not creating content regularly, your brand is not being heard.
Content Creates Conversation
Content is a social currency customers will seek out and spread for you.
Your Customers Value Content ! !
www.soma365studio.com Soma 365 Studios
DR Landing Page
Brand Partners Monetize Audiences with a Direct Response Landing Page
Drive Traffic with Pre-Roll and Banner Ads around Soma 356 Content
Initiate purchase decisions with Special Offers and Promotions
How Do Brands Drive To POS?
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Convert Viewers to Customers