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The storyful guide to SOCIAL SEARCH
@malachybrowne
storyful NEWS from NOISE
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Static Search
Twitter, Facebook, YouTube
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“Wayne Rooney” -RT
near:Greenwich within:1km
London AND bus AND YouTube
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• Learn Twitter advanced search• Search operators to help you get
closer to the source of a story
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Native Facebook Search is limited. Unless you set search going very early, a limited number of results are returned. Click Public Posts to see these.
In Settings, change language settings to English (US) to use Graph Search which returns more results
Use Date Filters
This allows you to identify the earliest and original version of a video and exclude ‘scrapes’.
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TIP: Unique video code
Every piece of content on the web has a unique code.
Search Twitter and Facebook using this to see how the video or picture has passed through social media.
Trace origins, find affiliated social profiles.
Search Tools
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Storyful MultiSearch
Search for images, videos & people from one panelGet it at the Chrome Web Store http://bit.ly/15lCZgV
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GeoFeedia
- Find content and tweets tagged by location- Good for identifying local search terms, hashtags- Some limitations (not everything has location info)
TOPSY – advanced/historical search
- Multiple search terms - Date & time range - Tweets - Other information- Topsy Free & Pro
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Wolfram Alpha
‘Knowledge Engine’
Find weather and other info on specific dates in specific locations - good for corroborating details
Other useful tools:- spokeo.com- ifttt.com
News from Noise Social Media Monitoring
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700,000 items shared per minute
100 hours added per minute
Why are lists so important?They help us cope with volume, filter social media into subsets and allow early discovery of stories
40,000 tweets per minute
Organise pages into lists
Subscribe to priority accounts
1,000 lists per account
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Twitter Lists
Targeted, well-maintained Twitter lists are among the most powerful tool in your social media newsgathering armory.
- Generate story ideas- Read-in for your chosen beat- Track your competitors’ habits- Keep abreast of a breaking story- Promote your entire team’s work
Monitor/Manage in TweetDeck or Twitter
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Facebook Interest ListsMonitor Pages without polluting your news feed.
- Create your own interest lists- Follow lists created by others- Favourite lists for easy access
Click hereto open outinterest lists
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1 This is where your subscriptions live2 Group your subscriptions into thematic collections3 ‘Doorstep’ priority accounts so their uploads email you
YouTube Collections
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YouTube Alerts – Doorstep accounts
Subscribe for email alerts to your inbox
Case Study: Mitt Romney April Fools’ Joke
Sources on our US Politics Twitter list say a prank was pulled on Mitt Romney during his campaign
An empty room? Who would possibly have video?
Romney’s bagman has a YouTube account, let’s subscribe to that for email alerts
Storyful is alerted via email to the video as soon as it is uploaded.
Storyful alerts the video to news clients 30 minutes before Mitt Romney’s Twitter account mentions it.
Storyful TechAlertbot, Heatmap, Trending
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Alertbot – software that monitors hundreds of Storyful lists
Alertbot signals that the behaviour of a list has changed and our journalists should investigate it.
Above: Our Greece list sends alerts that a well-known left-wing musician was stabbed to death, an event that sparked violent protestsAbove: As news of the pope’s resignation exploded across the world
Alertbot example
Assassination of significant opposition politician in Tunisia Storyful’s Alertbot picked up the conversation around this event from our listsAlerted our newsroom over one hour before mainstream wires alerted it
HeatMap – monitors info shared by 1000’s of sources
Examples • US Supreme Court ruling on gay marriage; • Retirement of Microsoft CEO announced; • Death of author Elmore Leonard.
Subject to vetting, this information gives Storyful newsroom a lead on “traditional” wires
Trending Content - what the list is sharing
Storyful technology extracts the links, videos an pictures trending on our lists in a 60 minute, 24 hour or 7 day period.
Example: Trending content from our Syria list in the last 60 minutes surfaced early video of UN inspectors in Damascus
Case StudyFallowfield, Canada Train-Bus crash
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Get closer to the story 1. Open Storyful’s pre-curated
Canada list to see what reputable sources are saying
2. Open a Twitter search using the “near:Ottowa” filter to find search terms and exact location
3. Narrow the Twitter search for exact placeneme, “Farrowfield”
4. Find geo-located photos and tweets via Twitter search
5. Open Facebook search
Alertbot reports an event on our Canada list
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Get closer to the story
Use GeoFeedia to find geo-located photos and tweets via GeoFeedia or Twitter search
Get closer to the story
Using the right search terms, usually it’s possible to find eyewitnesses from the earliest tweets and Facebook posts.
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Breaking News Wire
Storyful alerts news clients to verified updates and content with guidance on usage rights
storyful.com@malachybrowne