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How to create different streams of income that will lead you to a river of revenue
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How to create different streams of income that will lead you to a river of revenueHow to create different streams of income that will lead you to a river of revenue
Michelle Gill NewtonMichelle Gill Newton
michellegillnewton.com 9/16/2013 1
Know your brand: Find your potential clientKnow your brand: Find your potential client
1-2-3 of Branding Yourself1. Start by being clear about who you want to serve
2. Become an expert
3. Expand & Create Partnerships
1-2-3 of Branding Yourself1. Start by being clear about who you want to serve
2. Become an expert
3. Expand & Create Partnerships
michellegillnewton.com 9/16/2013 2
Ask Yourself Questions??Ask Yourself Questions??
Ask yourself specific questions about who your ultimate client or customer really is.
Target Audience: Who, What, Where, When, How and Why!!
Ask yourself specific questions about who your ultimate client or customer really is.
Target Audience: Who, What, Where, When, How and Why!!
michellegillnewton.com 9/16/2013 3
• What are their demographics? (e.g. Age, income, occupation, geographic)
• What do they believe? (likes, dislikes, ethical & moral values)• What do they hope for? (immediate and future goals)• What are they afraid of? (e.g. getting older, sick, financial loss)• What are their behaviors? (e.g. joining certain organizations, reading
habits)• What are their biggest needs or challenges? (find what a need that
you can solve)• How do they find solutions to these? (e.g. on the web, offline)• Why do you serve them? (find how you can help them)• Where are these people? (Are they local, or national or international)• What do they do for a living? (e.g. work from home, career or student)
michellegillnewton.com 9/16/2013 4
Now it’s time to answer the ?Now it’s time to answer the ?
Take 5 minutes to work on thisTake 5 minutes to work on this
Write down a description of who your ideal client is. Use the above questions to help you. If she or he walked into the room right now, what could you tell me about him or her?
Take 5 minutes to work on this.
Write down a description of who your ideal client is. Use the above questions to help you. If she or he walked into the room right now, what could you tell me about him or her?
Take 5 minutes to work on this.
michellegillnewton.com 9/16/2013 5
Become an expertBecome an expert
• write books
• record cds & DVDs
• speaking
• write books
• record cds & DVDs
• speaking
michellegillnewton.com 9/16/2013 6
Expand & Create Partnerships Expand & Create Partnerships
• Find a networking group that are growing a vibrant
• a group where you can share all about your BRAND
• find others who are supportive
• Like-minded people
• Find a networking group that are growing a vibrant
• a group where you can share all about your BRAND
• find others who are supportive
• Like-minded people
michellegillnewton.com 9/16/2013 7
Streams of income that can help supplement our incomeStreams of income that can help supplement our income
My business streams:
1. Direct Sales
2. Events
3. Author
4. Speaker
5. Coaching/Consulting
My business streams:
1. Direct Sales
2. Events
3. Author
4. Speaker
5. Coaching/Consulting
michellegillnewton.com 9/16/2013
When one stream meets another and they merge together. It takes many streams together to form a river.
8
1 Stream leads to another 1 Stream leads to another
Started in direct sales
Started planning events
Wrote a book
Started to speak
Started to coach & consult others
Started in direct sales
Started planning events
Wrote a book
Started to speak
Started to coach & consult others
9/16/2013michellegillnewton.com 9
Direct SalesDirect Sales
www.mymaryandmartha.com/mgnewtonwww.mymaryandmartha.com/mgnewton
Encourage +Support +Inspire +Financially Secure +Faith +Party-Plan = Mary & Martha Founded in 2006 by DaySpring© Inc., the world’s leading producer of Christian greeting cards and gifts. DaySpring is a subsidiary of Hallmark® Cards. Mary & Martha continues that tradition and extends the opportunity for your business and personal faith to coincide.
Encourage +Support +Inspire +Financially Secure +Faith +Party-Plan = Mary & Martha Founded in 2006 by DaySpring© Inc., the world’s leading producer of Christian greeting cards and gifts. DaySpring is a subsidiary of Hallmark® Cards. Mary & Martha continues that tradition and extends the opportunity for your business and personal faith to coincide.
9/16/2013michellegillnewton.com 10
Direct Selling Associationhttp://www.directselling411.com/
Direct Selling Associationhttp://www.directselling411.com/
“Start a business in 1 weekend & profitable in 1 month”“Start a business in 1 weekend & profitable in 1 month”
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.
michellegillnewton.com 9/16/2013 11
What are the primary reasons why people become a direct sellers?What are the primary reasons why people become a direct sellers?
� To earn supplemental income (50%)� To earn full-time income (35%)
� To buy the products at a discount(9%)
� I like to be recognized for my accomplishments (4%)
� I like to meet other people (2%)
� To earn supplemental income (50%)� To earn full-time income (35%)
� To buy the products at a discount(9%)
� I like to be recognized for my accomplishments (4%)
� I like to meet other people (2%)
michellegillnewton.com 9/16/2013 12
Air Filters/Air Filtration SystemsAnimal/Pet CareAromatherapyArt/FramingAudio/CDs/CassettesAutocareBaby/ChildcareBasketsBed and BathBenefits PackagesBooksBrokerage ServicesBusiness/CommercialCandles/Candle AccessoriesClothing/ShoesCoffee/Tea/Specialty BeveragesCookwareCosmeticsCrafts/Craft SuppliesCrystal/ChinaCutleryEducational MaterialsEncyclopediasFashion AccessoriesFinancial ServicesFood/Gourmet ItemsFragrancesGarden AccessoriesGiftwareGreen/Organic/Eco-FriendlyGroup Buying ServiceHaircare/Hair AccessoriesHealth/Fitness/WellnessHoliday DecorationsHome Accessories/DécorHome Appliances
Home TechnologyHomecareHomeopathicsHouse and KitchenwaresInsuranceInternet ServicesJewelryLegal ServicesLingerie/SleepwearNutritional SupplementsOral HygieneParty SuppliesPersonal CarePhotography/Photo ProcessingPlants/FoliageReal Estate ServicesReligious Books/GiftsRubber StampsScrapbooking/Photo AlbumsSecurity Systems/DevicesSkincareSoftware/ComputersSpa ProductsSporting GoodsStationery/Paper ProductsTablewareTelecommunications ServicesToolsToys/GamesTravelUtilitiesVacuum CleanersVideosWater Treatment SystemsWeight ManagementWine/Wine Accessories
michellegillnewton.com 9/16/2013 13
What new streams can you create? What new streams can you create?
Rivers of RevenueRivers of Revenue
It’s up to YOU….It’s up to YOU….
9/16/2013michellegillnewton.com 14
Up Coming Event: Sept 18-Boost Your Fall & Holiday SalesPearl Studios 500 8th Avenue, NY NY 12thFLAdmission w/book $35 Cash at the door
Author of “Direct Sellers Secrets to Staying Inspired- Your SSI”, “Sales in Social Media Age, It Isn’t Just Door to Door Anymore”
Coming Soon Late Sept:“The Goal Planner52+ Weekly Words of Wisdom & Planner/Calendar”
Up Coming Event: Sept 18-Boost Your Fall & Holiday SalesPearl Studios 500 8th Avenue, NY NY 12thFLAdmission w/book $35 Cash at the door
Author of “Direct Sellers Secrets to Staying Inspired- Your SSI”, “Sales in Social Media Age, It Isn’t Just Door to Door Anymore”
Coming Soon Late Sept:“The Goal Planner52+ Weekly Words of Wisdom & Planner/Calendar”
888-557-0156 * www.michellegillnewton.com* sign up for newsletter : http://eepul.com/hhlFM888-557-0156 * www.michellegillnewton.com* sign up for newsletter : http://eepul.com/hhlFM
9/16/2013michellegillnewton.com 15