Summer theater marketing_opportunities_a

Theater Marketing Opportunities

HOLLYWOOD BRANDING EN ESPAÑOL | 6800 S.W. 40 ST. | SUITE 225 | MIAMI, FL 33155

PRODUCT PLACEMENT AND BRAND INTEGRATION Hollywood movies, Indie films, TV shows, music concerts, music videos, branded online TV channels, sporting events, award shows, NEW IN 2012 BOOKS AND E-BOOKS!

Theatrical distribution of sports and entertainment content spanning 42 countries – LIVE STREAMING, 2D, AND 3D

GLOBAL THEATRICAL BROADCASTS

CINEMA NETWORK – EVERY MOVIE THEATER IN THE U.S. Big screen advertising and in-lobby promotions and activations

PRODUCTION – ENTERTAINMENT NATION Award winning camera crews and production services for music concerts and sporting events

Hollywood Branding International A Branded Entertainment Powerhouse

HOLLYWOOD BRANDING EN ESPANOL

A bi-lingual team of marketers who marry brands with Spanish language or Latino-targeted assets.


Hollywood Branding International A Branded Entertainment Powerhouse

Summertime is our…PRIME TIME!!! Leverage the historical high peak season to reach your target.

This chart shows a red line which is the average movie going over 10 years.

Men in Black 3 5/25/2012 Sony Snow White and the Huntsman 6/1/2012 Universal Rock of Ages 6/1/2012 Warner Bros. For Greater Glory 6/1/2012 ARC Madagascar 3 6/8/2012 Paramount I Hate You, Dad 6/15/2012 Sony Jack the Giant Killer 6/15/2012 Warner Bros. Magic Mike 6/19/2012 Warner Bros. G.I. Joe: Retaliation 6/29/2012 Paramount The Amazing Spider-Man 7/3/2012 Sony Ice Age: Continental Drift 7/13/2012 20th Century Fox The Dark Knight Rises 7/20/2012 Warner Bros. The Bourne Legacy 8/3/2012 Universal Total Recall 8/3/2012 Sony Diary of A Wimpy Kid: Dog Days 8/3/2012 20th Century Fox Rivals 8/10/2012 Warner Bros. The Odd Life of Timothy Green 8/15/2012 Walt Disney Studios Para Norman 8/17/2012 Focus Features

Summertime is our…PRIME TIME!!! Here’s a selection of the movies scheduled to be released.

We are unbiased media planners who find the best theater locations for your target.

We have relationships with the 30+ vendors who own the advertising inventory on U.S. movie screens. In addition, we work with hundreds of independent theaters nationwide.

We negotiate rates far below rate card.

We save time and money with our customized research and buying power.

We can provide Nielsen standard measurements for impressions, gross impressions (reach x frequency), attendance, and affidavits for POP.

We make it easy! We handle all the details. One call. One solution.

Powerful Advertising Opportunity Break through the clutter and reach this captive audience!


Movie Theater Advertising…Delivers! Moviegoers respond to Ads.

Recall Moviegoers who saw in-theatre advertising are

more likely to remember the ad than consumers who saw it on TV

Motivation Moviegoers are more likely to be motivated by ads, meaning they

feel the ad increased their interest in the brand and they would talk to others about a point brought out in the ad

Purchase Intent SV moviegoers who recalled the

in-theatre spot said they are likely to purchase the advertised product

Source: Screenvision Impact Study, TNS, Taylor Nelson Sofres, November 2004; Lieberman Reseasrch Group, In-theatre Exit Research, weighted average of 25 studies from 2008, n=6,457; ages range from 14-65.

3D Digital Spots (NEW) – 3D commercials that run before the feature film

Digital Spots – commercials that run before the feature film

Slide program – three 10-second ads that run before the feature film

Concessions – popcorn bags & buckets, soda cups, kiddie packs

In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings

Print products – flyers, coupons, mini-applications

Internet – banner ads placed on entertainment websites

Experiential activations – brand ambassadors, sampling, kiosks, demonstrations, POS, car and motorcycle displays

Movie Theaters provide a Multi-dimensional Platform On-Screen and In-Lobby Promotions


TOP 100 HISPANIC ZIP CODES

A national cinema network linking every movie theater in the top 100 Hispanic zip codes

Hundreds of movie theater locations

Over 1,300 movie screens offering Spanish language Marketing Opportunities

TOP 5 HISPANIC MARKETS

Reach over 23 million moviegoers

678 theater locations

4,229 movie screens

Hollywood Branding en Español Theaters selected based on your Geographic and Demographic guidelines!


Hispanics are the highest movie-going demographic! Attending theaters at a rate almost double that of other groups.

Theater Marketing Opportunities Advertising placed at select theaters showing Summer Blockbusters!

ON-SCREEN ADVERTISING

With the objective of leveraging the powerful draw of summer films, Hollywood Branding en Español will build an On-Screen Media Plan based on your geographic, demographic and budgetary parameters.

Hollywood Branding en Español is the only entity that has identified all of the Movie Theaters located in the Top 100 Zip Codes where over 50% are Latino Residents.

Theater Marketing Opportunities In-Lobby and Face-to-Face promotion at theaters visited by your target!

CONSUMER ENGAGEMENT

In-Lobby components include:

• Posters • Clings • Standees • Banners • Plasma Screens • Danglers • Counter cards • Trailer Vision (where available)

Consumer engagement opportunities:

• Sampling • Demos • Displays • Exit Sampling / Polling • Giveaways…and more!

To enhance both your Pre and Post Marketing efforts, Hollywood Branding en Español will secure movie related items including:

Ticket Passes, Free Popcorn and Beverages as well as Branded Concession Merchandise that will provide a great long lasting impression!!!


Theater Marketing Opportunities Movie related items are powerful Promotional Incentives and Giveaways!

Theater Marketing Opportunities Leverage Select Theaters for Multi-City Events!

Hollywood Branding en Español can support your overall PR & Marketing efforts by performing these services:

Management of pre-release events

Local and national radio promotions

Designated publicist for the efforts

Creation of micro-site , Facebook page, and Twitter accounts

Out-of-Theater Advertising

Online marketing via entertainment websites, social media and fan websites

On or Near Site Branding and Promotions Ziegfeld – New York City Arclight – Los Angeles

River Oaks – Houston Paragon Grove – Miami

Gene Siskel Film Center – Chicago

* This is a sampling. Hundreds of theaters are available in any U.S. market.

Hollywood Branding International 9107 Wilshire Blvd.

10th Floor Beverly Hills, CA 90212

V | 424.201.5464

Entertainment Nation Trump Building

40 Wall Street – 28th Floor New York, NY 10005

V | 646.308.1563

Hollywood Branding en Español 6800 SW 40 Street

Suite 225 Miami, FL 33155 V | 305.965.3378

Entertainment & Humor

Summer theater marketing_opportunities_a