THE NEW MUSIC VIDEO TREATMENTFOR C2C – DOWN THE ROAD

OVERVIEW Different acts of talent throughout the music video, with a kaleidoscope background throughout the whole thing, we will have bright and colorful lights in order to create a ‘hipster’ effect, with lights flickering every so often creating an element of mystery with the different actors performing different stunts.

STYLING We have 3 different

concepts for style, we have the band (vocalist and guitarist), somebody on decks and the dancer. The dancer will be in street wear and typical baggy clothing, our guitarist will be dressed in smart/country gear, our DJ will be in modern smart attire in order for him to look efficient and professional. Our vocalist will wear a tuxedo and will be very suave.

THE SETTING

Our setting is going to be in the studio, we will be constantly using a kaleidoscope effect, we will do this in post production, so all we need is the studio as the majority of our effects will be done in post production.

OPENING

Our opening shot will be a wide shot focusing in on a guitarist standing in the corner of a room, we will then have him playing in front of the kaleidoscope.

PERFORMANCE Performance will not be big

feature in our video but we will have a vocalist and one person on some decks, as well as a guitarist who will be our opening shot.

We will have a contrast between the Kaleidoscope and the performance, where the performance will be very modern wearing street-wears

As we hit the chorus we will have the after effects, where shapes emerged from the deck.